Eat Better, Spend Less
3 Easy Ways to Shrink Your Grocery BillCut back on coupons.
"I've seen it over and over in my research: People buy things they wouldn't normally choose, because they have a coupon," says consumer psychologist Kit Yarrow, PhD, coauthor of Gen BuY. "Cheap prices allow you to rationalize less-healthy purchases." Ask yourself if you would want it without the coupon. No? Skip it.Shop after you eat.
"When you're famished, you naturally crave the most calorie-rich foods," Yarrow says. The next thing you know, you're piling your cart with corn chips and doughnuts.Leave the kids home.
As soon as you walk into the store, they start up: "I want candy/cupcakes/ice cream. Please, please, please!" Cue the tears. You end up buying more than you planned to. Have your husband watch them while you shop. Or trade babysitting time with another mom.Eat Better, Save Money, Cut Calories
Originally published in FITNESS magazine, October 2010.
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