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For eyes as striking as a purple Hawaiian sunset, brush a shadow in violet -- the color that makeup artists name as the most flattering -- over your lids. One that won't smear: 1. L'Oreal Paris Infallible Eye Shadow in Perpetual Purple ($8, drugstores). Wing out the shadow to elongate your eyes, then balance the strong shape by rubbing a girly pink stain on the apples of your cheeks. Dab what's left on your finger on your lips. We like 2. Estee Lauder Pure Color Cheek Rush in X-Pose Rose ($28, esteelauder.com), which has a sheer gel finish that lasts until you remove it.