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Conceal them: Powders and heavy creams accentuate lines, says Matin Maulawizada, global artistry director for Laura Mercier. Instead, use a sheer concealer with pearly pigments to diffuse wrinkles and, rather than rubbing, dab it on. "This creates a soft, natural edge," says Wende Zomnir, executive creative director for Urban Decay.
Correct them: Docs' favorite ingredient for fighting lines is retinol, which increases firmness. The eye area is sensitive, so "apply the cream only around the bone of your socket," says Brooke Jackson, MD, a dermatologist in Chicago. Dab it on to boost absorption. Prevent creases by wearing sunscreen for sensitive skin and sunglasses daily.
Rimmel London Match Perfection Concealer ($6, drugstores)
Roc Retinol Correxion Sensitive Eye Cream ($23, drugstores)