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Dark and smoky? Snooze. Make your gaze twinkle with luminous eye shadows. "Metallic shades reflect light beautifully and brighten your eyes," Gomez says. If you're pale or have blue or green eyes, try yellow gold or rose gold shadows. If you have medium to dark skin or hazel or brown eyes, use bronze, pewter, or copper shades. Apply the shadows from your lash line to your crease, blending as you go, and then trace a little of the same color underneath your lower lashes with an eyeliner brush.