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Run4Good

How Your Next Run Could Help Fight Childhood Obesity

Written on September 19, 2012 at 12:22 pm , by

Those miles can do more than boost your endurance. (Photo by Laura Doss)

The numbers paint a clear picture: Nearly one in three American kids and teens are overweight or obese, according to Michelle Obama’s health initiative Let’s Move! So it wasn’t surprising when her husband, President Obama, signed a proclamation a few weeks ago that declared September as “Childhood Obesity Awareness Month.”

We have a few too many candles on our birthday cakes to directly impact those statistics, but we can take steps to promote healthy habits to the little ones in our lives (like leading by exercise example and cooking nutritious meals with them). And one new way to help—while fitting in our own workouts—caught our eye. In the case of fighting childhood obesity, yes, there’s an app for that.

The Saucony Run4Good app allows people to support the cause by earning donations for miles run,”says Chris Lindner, Chief Marketing Officer of Saucony. “The GPS-enabled app tracks your mileage. Each month, when a collective predetermined mileage goal is reached, Saucony will double its current donation to selected youth running programs.”

The free app is part of Saucony’s Run For Good Foundation, which was launched in 2006. To date, the foundation has awarded nearly $1 million to over 100 organizations dedicated to getting kids active through running (these include American Diabetes Association chapters, YMCA locations and United Way groups). Monthly leader boards allow users to “challenge friends and join teams that compete together to accumulate mileage toward the monthly goal,” Lindner says.

So the next time your motivation to lace up your sneakers is flagging, think of the benefits of your workout beyond the calories and stress that’s burned off. Your mileage could add up to awesome active opportunities for some youngsters out there.

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