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Reebok Goes Sky High with Help from Alicia Keys

Written on September 11, 2013 at 9:17 am , by

photo courtesy of Reebok

The girl can sing, we know that for sure, but we also know that Alicia Keys has creative talent in the shoe designer department. Her third collaboration with Reebok Classic hit stores this month, and Alicia is helping bring some serious height to her favorite sneaks this time around. “The Freestyle is my shoe; it has always been and always will be my favorite sneaker. So for me to be able to update it with a wedge and give it a totally new look and feel, while still keeping the traditional look of the sneaker, has been an honor and really exciting.”

The Fall ’13 Reebok Classic X Alicia Keys collection will see two new sneaker wedge styles, the Freestyle Hi wedge and the A.Keys wedge. The A.Keys wedge (a fusion of the Freestyle and Chi-Kaze) will be available in four different color ways, all featuring chic details like luxe leather, heavy canvas, and crocodile embossing–nothing short of glam, that’s for sure. And for a price point at under $100, you’ll want to grab a pair in every color. As serious sneaker wedge fans, we’re definitely going to be scooping some up!

For a look at Alicia and her new Reebok Classics collection, check out this behind-the-scenes video. If you didn’t already love Alicia Keys, you’ll be sure to have a little girl crush after this! How cute is she?

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Meet the Trainer: Megan May

Written on April 29, 2013 at 11:59 am , by

What’s on Megan’s fitness bucket list? Competing on a team at the CrossFit Regionals. (Photo courtesy of Ted Williams)

The second we entered Reebok CrossFit’s 5th Avenue box with trainer Megan May a few months back, we knew we were in for a sweaty, no-joke treat. Thanks to Megan’s can-do attitude and flawless technique demos (she made everything look so easy!), we pushed ourselves beyond our limits—box jumps, ring apparatuses and all. Megan thrives as a WOD motivator with an infectious fitness passion, alongside a background in gymnastics and professional bodybuilding. In our March Express, the 2009 World Natural Bodybuilding Federation’s “Ms. Fit Body” designed a routine full of dumbbell swings, Turkish get-ups and power deck squats to test even the biggest CrossFit critic. We approved! Read on to learn more about Megan, “bulkiness” misconceptions and why she believes strength is sexy.

Most of us are NYC transplants, how did you make your way to the Big Apple?
I was coaching for Mike and Nate, who own Reebok CrossFit 5th Ave, at their two locations in Miami, Reebok CrossFit Miami Beach and IMT CrossFit. When plans for the gym in NYC started to form, they asked if I would relocate. My first answer was “absolutely not.” My husband and I had just recently moved to South Beach from Atlanta and purchased a condo on the bay. I had no intention of leaving paradise. When I decided to ask them more about the relocation, they told me about the big plans for the flagship CrossFit box, and they were teaming up with Reebok to open on 5th Ave in New York. This was an unbelievable opportunity that I didn’t want to miss. Besides, I told myself that if I hated it, I could always move back.

How did get involved with CrossFit?
I first heard about CrossFit about four years ago from one of my best friends that had just left the Air Force and was training to become an Air Marshall. He told me about these crazy workouts called CrossFit they were using for training. I was a personal trainer and a figure competitor at the time, so I was always looking for new ways to spice up workouts. There was no CrossFit close, so I went to the CrossFit.com main page and pulled exercises and WODs to use in my training and bootcamps. It went right along with the type of training I was already doing and putting my clients through. It wasn’t until I moved to Miami to become the head trainer at the Gold’s Gym in South Beach, that CrossFit popped back into my life. Six months after moving there, what is currently Reebok CrossFit Miami Beach, opened across the street from my where we lived. My husband and I joined and were instantly hooked! Within six months I had earned my CrossFit Level 1 coaching certificate and was working out and training solely as a CrossFit coach and athlete.

What else do you do for working out besides CF?

I just started doing yoga, as a way to supplement my CrossFit training. It helps a lot with mobility, which is often overlooked. CrossFit hits every muscle group and energy system so I look just as good as I did when I was a figure competitions. 

We all know why CF is great—but what’s your most persuasive reason for getting newbies involved?
It is so much FUN! I think CrossFit is one of the most fun ways to workout. When you participate in the group workout, you never have to work out by yourself. This helps push you and keeps you motivated to get through incredibly challenging exercises that might seem otherwise impossible. The community that has built up around CrossFit is truly amazing. Read more

Reebok and Spartan Race Partner Up

Written on January 18, 2013 at 3:00 pm , by

Brooklyn Decker’s not afraid to get a little dirty for a good workout! (Photo courtesy Reebok)

Obstacle races are hot to trot for lately, and among one of the most popular is the Spartan Race, which will have you rolling, crawling and climbing your way to the finish line. Now, one of the trendiest races has teamed up with Reebok, one of the trendiest brands, announcing a multi-year partnership with Spartan Race yesterday in NYC.

The partnership will start with the January 26 Spartan Race at Vail Lake Resort in Temecula, CA. Reebok will be the official footwear, apparel and accessories supplier for the race series, including a line of products specifically for Spartan Race athletes to help them train better, faster and stronger.

To kick off the partnership, Reebok hosted the Reebok Spartan Race Times Square Challenge, a traffic-stopping race. Celebs like model Brooklyn Decker, former Giants football player Tiki Barber and 2012 winner of the obstacle course of the Reebok CrossFit Games Spencer Hendel climbed a 7 foot wall, mud crawled under barb wire and carried 75 pound sandbags through the heart of NYC to put their fitness limits to the test.

Look out for the obstacle race to be featured in Reebok’s next campaign, and set a date for your 2013 Spartan Race at www.spartanrace.com.

Now tell us: Have you ever done a Spartan Race?

Vanessa Hudgens Dances for a Cure in New York City!

Written on October 25, 2012 at 11:43 am , by

Hudgens busts a move for a worthy cause. Workout for charity? We’re in! (Photo courtesy of Jerritt Clark)

Written by Jennifer Fiorentino, editorial intern

New studies show that regular exercise can reduce the risk of breast cancer, so to celebrate breast cancer awareness month, Vanessa Hudgens, along with Reebok and DSW, hosted a pink-themed workout at Studio 450 in New York City. Led by celebrity dance and fitness instructor Ilyse Baker, lucky fans got the chance to dance with Hudgens.

The 23-year-old celeb chooses fun, energetic exercises over walking on the treadmill. “I love group activities and I love dancing,” Hudgens says. “I have been dancing ever since I was three-years-old so it’s just a fun way to forget about the fact that you’re working out and just enjoy the music and be comfortable in your body.”

At the workout we danced the night away with the gorgeous pink skies of a perfect New York City sunset. Hudgens’ insider tip: “Listen to music you love. If you can just get out of your head and allow freedom with music to take over, you’ll have so much fun and then you’ll forget that you’re working out.”

Reebok will be donating up to $750,000 to the Avon Breast Cancer Crusade through the sale of its Pink Ribbon line, which is on sale at DSW stores nationwide.

If you’d like to help the cause, head to DSW’s website and find a store near you.

Now go get your pink on!

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