Written on October 18, 2013 at 11:26 am , by Lauren Cardarelli
I have always considered myself a “light sleeper.” The tiniest noise or change in room temperature has the ability to mess with my REM cycle, throwing me completely off course for days. Turns out I’m not alone, either. Forty-seven million adults in the United States alone suffer from sleep deprivation, so clearly we can all benefit from a few extra zzz’s, especially us athletes. We need it. That’s why when I met with the co-CEO of SHEEX, Michelle Marciniak, I was intrigued with the company’s devotion to improving sleep performance. From bedding like pillows, mattress toppers, comforters and duvet covers to now first-of-its-kind sleepwear (I’m obsessed with their nightie!), SHEEX brings the benefits of performance technology 8 p.m. to 8 a.m. for enhanced comfort and an overall better shut-eye experience. I mean, their motto is “Sleep Better. Play Better.” That’s something we can get behind.
As I’m sure many of you know from experience, traditional cotton sheets and sleepwear trap heat. I mean, hello tossing and turning! “SHEEX changes this by allowing the right amount of body heat to easily and effectively radiate away from the body, while also wicking moisture to provide additional comfort and evaporative cooling effect,” Michelle explained. Translation? Silky-smooth body enveloping that transfers body heat two times more effectively than cotton, which allows the body to cool itself for faster, deeper sleep onset. Oh, and 50 percent better temperature fluctuation reduction. That’s why so many professional and amateur athletes (as well as The National Sleep Foundation) endorse SHEEX!
As a former University of Tennessee All-American collegiate (ahem, my UConn Huskies big rival), professional basketball player and former University of South Carolina coach, Michelle knows about fitness and moreover how quality sleep translates to giving it your all on the court. In 2007, she and Susan Walvius were coaching together and after a long day of teaching camp, were sitting in the gym, exhausted. “Being a former elite level athlete and fitness fanatic, I was wearing my favorite performance fabric athletic gear, which I frequently trained in for triathlons,” Michelle told us. “Susan was also wearing the same gear but made a different connection on that summer day.” While Michelle loved the fabric for its quick-dry, moisture-wicking features, Susan loved “the drape and feel of the fabric against her skin.” That’s when Susan said, “I would love to have bed sheets made out of this stuff.” Without blinking an eye, Michelle was in and SHEEX was born.
So how did the dynamic duo use their basketball knowledge in their entrepreneurial venture? “The key to being a successful entrepreneur is surrounding yourself with people who have the experience and expertise from the industry you are entering,” Michelle explained. Although they had witnessed firsthand the evolution of athletic wear fabric throughout their careers, they were not very familiar with the textile industry. “What Susan and I knew is to wake up every day and get better. You are never satisfied with your performance as an athlete or coach. The day you become satisfied is the day that you will get crushed by your competition,” she said.
There are characteristics that athletes have innately, according to Michelle. “Commitment to excellence and passion that you tend to tap into naturally when dealing with a life after your athletic career,” she said. “You learn to use your sports culture to pivot into a career outside of your comfort zone just by tapping into what you have already known your whole life: Accomplishing goals through a tenacious work ethic and drive.” Life as an entrepreneur is no different. Every day, they set out to be better – setting risks and committing themselves wholeheartedly no matter what challenge arises. “The days rise and fall on your shoulders. If you are not out selling your vision, no one else is.” Whoa, talk about tenacity…discipline…and sacrifice.
So what’s the most important thing you need to make it when starting your own company in this dog-eat-dog world? Guts. “Thick skin, as we said in our athletic worlds,” she confessed. “You have to be willing to listen and learn, yet have the uncanny ability to adjust on the fly, making critical, strategic decisions with the utmost confidence and humility.”