October is Breast Cancer Awareness Month and soon you’ll see a lot of great companies jumping on board to support such a worthy cause. For the last 13 years, you’ve likely seen Yoplait’s pink lids stocked in the yogurt aisle of your grocery store, ready for you to redeem the little code that signals a donation to the Susan G. Komen for the Cure Foundation. But this year, the Save Lids to Save Lives initiative is going bigger.
While you’ll still find the standard pink lids on Yoplait’s yogurt, they’ll also be popping up on more than 20 General Mills brands – think Honey Nut Cheerios, Progresso, Pillsbury and more. The program still works the same: Find a pink lid, clip it and hand it off to your favorite mail person by June 30, 2013. For every lid received, General Mills will donate 10 cents to Susan G. Komen for the Cure, up to $2,500,000. Eat to save lives? Now that’s something we can do!
Need a little more to sweeten the deal? Multi-platinum country crooner Martina McBride has teamed up with the campaign to help further raise awareness. After her hit “I’m Gonna Love You Through It” touched so many people who have been affected by cancer, we couldn’t think of a better spokesperson ourselves. We chatted with the star to find out more about her involvement, and which General Mills product she’s clipping pink lids from!
Why did you get involved in the Save Lids to Save Lives Campaign?
When I worked on my song “I’m Gonna Love You Through It,” I got to meet a bunch of cancer survivors and their families, friends and supporters. It really had an impact on me and I made a connection and just wanted to do something to give back and make a difference. Then this opportunity came up with General Mills, and I had worked with them before, so I thought it was a great, simple way to give back.
So you’re now involved with this campaign that fights cancer, and your song has really become an anthem for those battling cancer. Is this a cause that’s close to you?
I think it’s a really important cause and it affects so many people. I didn’t write the song myself, but when I first heard it, I felt really moved by it and it wasn’t like anything I had ever heard before. I felt like it was really inspiring and that’s what I try to do with my music. I felt like this could inspire at least one person.