Written on January 16, 2014 at 9:25 am , by Samantha Shelton
We’re midway through January, so let’s check in on those New Year’s resolutions. Have you started (and stopped)? If one of your goals is to sweat more, we may have found the perfect incentive to hop back on the wagon.
New Balance, a brand known for its annual partnership in October with Susan G. Komen, decided there’s no reason breast cancer awareness and support should be dedicated to just one month. And since, ya know, someone doesn’t stop fighting cancer after BCA month has come and gone (although we wish that were the case), we couldn’t be more stoked about the new Lace Up 365 program. Here’s how it works: Go about your daily business, eating healthy and sweating on the reg. Now, every time you work out, tweet or Instagram about it (you’re going to anyway for #GetFitParty) and use the #LaceUp365 hashtag. That’s it.
Easy, right? Every time that hashtag is used, it alerts New Balance that a workout has been dedicated to a breast cancer survivor to help raise awareness year-round. And if a monetary donation is what you’re after, simply visit New Balance’s website and check out the Pink Laces Club. Not only will you find exclusive features, personal stories and get-fit tips from and for those fighting breast cancer, but five percent of every purchase from the Lace Up for the Cure Collection, with a guaranteed minimum donation of $500,000, will go to Susan G. Komen.
So next time you’re going back and forth about whether or not you have time for that workout, remember that you GET to workout and use #LaceUp365. Someone else in this world could want nothing more than a sweat-dripping workout, but their body is too busy fighting a terrible disease. You never know if seeing your tweet (or Insta!) will brighten their day and remind them we’re all in this together.
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Written on August 13, 2013 at 10:44 am , by FITNESS Intern
Written by Emily Mitamura, editorial intern
A million miles is a lot. It’s 38,000+ marathons. It’s two whole trips to the moon and back. But according to Jay Scott, Co-Executive Director of Alex’s Lemonade Stand, and everyone else at the foundation, a million miles is “just how far parents of children with cancer would go to find a cure for their child.”
This September, Alex’s Lemonade Stand is proving that, and asking you to help. In honor of National Childhood Cancer Awareness Month, they’re enlisting runners and walkers to collectively log one million miles. Your mission: Sign up to be one of 10,000 participants who each pledge to walk 100 miles over the course of 30 days, and help raise awareness about a disease that affects 720 new children in the United States every single day.
To easily track your daily miles, Alex’s Lemonade Stand has teamed up with the free MapMyRun app. Participants who want to do their part solo will need to average 3 to 4 miles a day, but folks who need something more manageable can split the 100 miles among a group of friends or coworkers.
Need another reason to get involved? Let us provide some back story to the inspiring Philadelphia-based organization. Back in 2000, four-year-old Alexandra Scott set up a lemonade stand to single-handedly raise money and hopefully fund the cure for cancer that affected all children like her. And though the effort has been far from single-handed (if only because Alex wasn’t then tall enough to even reach the phone), the accomplishments that have and will continue to stem from a child’s simple wish are boundless. Alex raised over $1 million to fight the disease from which she passed away in August of 2004, and her friends and family continue on in her honor. Today, supporters all over the world have their own lemonade stands for Alex. Now, the Million Mile Run will help push the charity’s progress.
So get running. And jogging. And walking. Every step counts toward the goal, and getting involved could help save a life. Visit their website for more details on how to get started today.
Now You Tell Us: How do you support causes you’re passionate about?
Written on May 10, 2013 at 9:24 am , by FITNESS Intern
Written by Carrie Stevens, editorial intern
Sadly, chances are most of us know someone who’s been affected by breast cancer. Many of us know about the Susan G. Komen 3-Day walk program to help raise funds in the fight against the deadly disease. But a new campaign has come to town for the younger women looking to get involved—Young Women Walking (YW2)—and we’re ready to don our hottest pink hues in support.
Designed for women between the ages of 16 and 23, YW2 lets participants experience one day of the Komen 3-Day walk. While the 3-Day walk has women cover 60 miles in three days and raise $2,300, the YW2 contingent will clock 20 miles and raise $750. Sounds like a great way to dip your toes into the water, right?
Here’s what we really love: While spending the day alongside their elders, the YW2 girls learn breast cancer facts and discuss action steps necessary to reduce their own risk. Forget the clichés: knowledge is power.
Oh, and don’t forget about the after party! After completing a day on their feet, walkers celebrate with a pink (of course!) party and enjoy well-earned foot massages, inspirational speakers and a dance party.
Now you tell us: What’s the farthest you’ve walked in one day?
Written on March 4, 2013 at 2:51 pm , by Lauren Cardarelli
This past weekend, over 6,000 cyclers rode together to raise awareness and funding for research led by Memorial Sloan-Kettering Cancer Center. New York City and Los Angeles Equinox clubs were packed with fit participants and celebs—Olympian Nastia Liukin, New York Giants linebacker Mark Herzlich and SNL funny guy Seth Meyers, to name a few—spinning their support for Cycle for Survival. As one of the fastest-growing athletic fundraising events, Cycle for Survival is dedicated to advocating for rare forms of the disease that account for half of all diagnosed cancers. The charity has raised more than $30 million since its 2007 inception, $13.5 million in 2013 alone.
Written on July 14, 2011 at 11:22 am , by Samantha Shelton
Ever wonder what it would be like to exercise with a Victoria’s Secret Angel? Sixty people found out July 12, when they bought a ticket to participate in SoulCycle’s Supermodel Cycle charity ride!
Victoria’s Secret paired up with SoulCycle Tribeca to raise money for Pelotonia, a non-profit organization dedicated to eliminating cancer. All of the money raised went directly to Pelotonia, which donates all of its proceeds to cancer research at the Ohio State University Comprehensive Cancer Center — Arthur G. James Cancer Hospital and Richard J. Solove Research Institute.
So which Angels showed up? Allesandra Ambrosio, Candice Swanepoel, Lily Aldridge, Erin Heatherton and Lindsay Ellington arrived in matching workout gear, looking as cute as ever. Instructors Clare Walsh and Melanie Griffith led everyone through a sweat-tastic workout, and they still managed to look good after!
There was a mix of male and female participants, but most of the riders were male (go figure), says Gabby Etrog Cohen, director of public relations and marketing at SoulCycle. “There was a lot of fesitivity in the air and so much excitement about beating this disease,” she says. “It really was a fabulous event.”
How did people score this sweet deal? They had to pay a pretty penny, that’s for sure. All riders selected a level of participation, each with its own price tag: bronze was $1,000, gold was $2,000 and platinum was $2,500. All seats sold except for one platinum! Riders were also able to bid on special goodies, including a photo-op with one of the Angels and a pair of those famous angel wings. Who wouldn’t want to rock that look?!
By the end of the night, the event raised $102,000. Victoria’s Secret then pledged to match that amount, so overall more than $200,000 was donated to Pelotonia.
If you’re itching to participate in a philanthropic spin, SoulCycle has another charity ride on July 30—this time in East Hampton, to benefit the Tory Burch Foundation. You can visit the event site for more information and to sign up!
Now tell us: Are you sweating for a good cause this summer? If so, share your stories in the comments!