Written on June 25, 2014 at 11:21 am , by Bethany Cianciolo
Living in NYC, it’s pretty safe to say that most people (at least the ones that work at FITNESS) would prefer to take a breezy bike ride to work any day over a crowded, sweaty subway commute. And because we know you love jumping at every opportunity to get your heart pumping and sweat glands going, we figured you’d get just as excited as we are about this cool program.
Element Hotels is launching its third annual Pledge to Pedal initiative, which encourages participants to ride his or her bike one day each week instead of driving a car. The bonus? Element will give away a custom-made Mott Street Cycles bicycle (hello, dream bike!) every week for 10 weeks. Yes, you read that right—a new bike will be given out EVERY WEEK.
How do you enter to win? Simply head to Element Hotels’ Facebook page, sign up on the “Pledge to Pedal” tab by August 27th, and get pedaling. That’s it!
What we love most about this initiative—you don’t have to be a guest at any Element Hotel, or live in a certain city, to join in. To us, that’s a rad testament to the company and their dedication to helping people stay healthy all summer. But if you do happen to be traveling—and stay at an Element Hotel—you’ll find an array of Mott Street bikes in the lobby ready for you to use. Fit vacations? We’re in.
Photo courtesy of Element Hotel
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Written on August 3, 2012 at 11:09 am , by FITNESS Intern
Written by Laura Cofsky, editorial intern
When it’s time to replace worn out bike parts, have you ever wondered what to do with the old ones? Instead of tossing them aside – or worse – in the trash, recycling them is your best bet. And now it’s become a whole lot easier. Performance Bicycle, in collaboration with Liberty Tire Recycling and Resource Revival, has launched The Tube, Tire and Chain Recycling Initiative. The first of its kind, this campaign is designed to make one of our favorite environmentally friendly activities even, well, friendlier.
Every Performance Bicycle outlet now hosts a blue recycle container for you to deposit blown-out tires and tubes, which are transformed into mulch for playgrounds, athletic fields, railroad ties and highway asphalt. Old chains are repurposed into fun and functional gifts, along with promotional items cyclists will truly adore.
The companies involved have already been doing their green part for years. Liberty Tire Recycling, for instance, collects tire scraps from dumpsites around the country and recycles them. Every year they collect and recycle one third of America’s scrap tire material – talk about a major impact! Resource Revival also takes scraps, turning them into handcrafted, usable art like picture frames and bottle openers.
We’re really excited about this program and hoping to see the initiative catch on at other stores. After all, every thing we can do to help reduce our carbon footprint is a step in the right direction!
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Written on May 10, 2012 at 11:43 am , by Karla Walsh
Many of us take to indoor cycling bikes for the long months between October and April, seeing a reprieve from the harsh, biting winds and slick, icy conditions that accompany cold weather workouts. But as we peek out our window today, we can see the sun shining down—plus the weekend forecast looks ideal for a ride (and why not bring mom along?)! But don’t just pull that bike out from the back of the garage or storage space and expect it to run on all cylinders.
Just like your car needs periodic oil changes, your bike needs safety inspections. And through Sunday, May 13, you can get one FREE at Performance Bicycle locations nationwide! Gears, brakes, tires and wheels will all get a once-over by one of the store specialists so you’ll be ready to ride safely during Bike to Work Week (May 14-18). The best news? Anyone—regardless of where you purchased your wheels—can take advantage of the Performance Bicycle safety inspections, and they usually last less than five minutes. That leaves more time to ride!
Now that your bike is geared up, check out these links to help you get in good shape to cycle, too: