Written on October 17, 2011 at 4:09 pm , by FITNESS Intern
Written by Alyssa Belanger, editorial intern
All month long, we’ve been highlighting ways to help support breast cancer awareness. And when we saw Giuliana Rancic, young and vibrant, announce this morning on The Today Show that she was recently diagnosed with breast cancer, it was a striking reminder that there’s still a lot of work to do to prevent the disease from affecting more women.
The apparel company 15Love has teamed up with Equinox fitness clubs nationwide and Pure Yoga studios of New York City to offer special pink sports bras during October. Ten percent of sales of 15Love’s special line of sports bras, seen at left, will be donated to the Breast Cancer Research Foundation (BCRF).
Since the founding of BCRF in 1992, the Breast Cancer Research Foundation has grown tremendously. Thanks to the support of fundraisers like 15Love, the foundation has been able to increase its annual funding by more than 200 times over and is currently financing 186 scientists in 12 countries worldwide! Scientists funded by BCRF have led the way in discovering more about genetic links to breast cancer, preventative measures and treatments for breast cancer.
These sports bras are a fitting way to donate to BCRF because they may give you that extra push you need to hit the gym (cute new gym wear always makes us want to get out and show it off!). And according to recent studies, just four hours of physical activity each week can help boost your body’s immune system while lowering estrogen levels and your risk of developing breast cancer.
You can get your 15Love bra, available in pink with interchangeable striped or cheetah print straps, for $53 at any Equinox location or a Pure Yoga Studio in New York City.
More from FITNESS: Know what’s normal (and what’s not) with our guide to healthy breasts.