Written on June 13, 2014 at 9:00 am , by Molly Ritterbeck
I’ve been upfront about my love affair with full-coverage foundations and powders on the blog (see: here and here), so when the BB cream craze blew up, I really wasn’t that interested. BBs, which stand for beauty balms, are like a one-step, does-it-all miracle worker for your skin. While offering universally flattering sheer coverage and SPF protection, most also boast hydration, antioxidants and anti-aging ingredients. This all sounds amazing, except for the fact that they lack the full-coverage I prefer. I never found one I could make an exception for until I tried Dr. Jart+ Water Fuse Beauty Balm SPF 25 PA++ ($34, sephora.com). It’s like a huge glass of H2O for your skin in a tube. The moisturizing formula has a unique water bead technology that hydrates and maintains healthy moisture levels throughout the day, resulting in a dewy, fresh look. People have actually been asking me what I’m using on my skin! It glides on smooth (you can literally just swipe it on with your fingers!) and has SPF 25 for added protection from the sun. The coverage is sheer but I use it on the weekends when I just want to even out my complexion without piling on makeup. It’s made up of 50 percent water and actually has a cooling effect when applied so it’s great for neutralizing redness after a workout. I’m hooked!