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Great Lash

Favorite Find Friday: Maybelline New York Great Lash Mascara Limited Edition Collection

Written on August 9, 2013 at 9:00 am , by

Even the most beauty-obsessed girl can find herself in a routine rut. Shimmery champagne eye shadow, a bold winged cat eye and peachy-pink blush is my go-to beauty look, but let’s be honest—wearing the same shades day after day can get a bit boring. While I love to switch up my humdrum routine with a bright lip or smoky eye, I never even thought of messing with my classic beauty staple of black mascara until now. Maybelline New York Great Lash Mascara Limited Edition Collection ($7, drugstores) has upped the ante in the mascara game with six insanely gorgeous shades available only for the month of August. From Wink of Pink, a flirty bubblegum hue, to Green with Envy, a gorgeous grown-up emerald, these in-the-moment mascaras are sure to shake up your makeup look. While you might think these jewel-toned hues seem a bit much, I swear, they are subtle enough for office wear. Plus, they have the same lash-thickening formula that has landed the original version in every beauty maven’s makeup bag. My trick: I love to keep my eye makeup minimal and skip the shadow so these mascaras can take center stage.

—Karee Hackel, beauty intern

Great Lash Gets Dressed Up!

Written on August 15, 2011 at 3:18 pm , by

GroupIt’s been 40 years since Maybelline Great Lash Mascara was born, and the brand is celebrating with a Limited Edition Designer Collection of the iconic wands decked out in designs by fashion stars Tracy Reese, Max Azria and Vivienne Tam (above, from left). A few fun facts about the lash classic:

  • The original pink and green tube was inspired by the color scheme of designer Lilly Pulitzer, who was just starting out when the mascara launched.
  • Great Lash is the #1-selling mascara in America.
  • One tube is sold every 1.7 seconds in the United States.

Pick up your collector’s edition exclusively through Target while supplies last!