Written on August 9, 2013 at 9:00 am , by Fitness Magazine
Even the most beauty-obsessed girl can find herself in a routine rut. Shimmery champagne eye shadow, a bold winged cat eye and peachy-pink blush is my go-to beauty look, but let’s be honest—wearing the same shades day after day can get a bit boring. While I love to switch up my humdrum routine with a bright lip or smoky eye, I never even thought of messing with my classic beauty staple of black mascara until now. Maybelline New York Great Lash Mascara Limited Edition Collection ($7, drugstores) has upped the ante in the mascara game with six insanely gorgeous shades available only for the month of August. From Wink of Pink, a flirty bubblegum hue, to Green with Envy, a gorgeous grown-up emerald, these in-the-moment mascaras are sure to shake up your makeup look. While you might think these jewel-toned hues seem a bit much, I swear, they are subtle enough for office wear. Plus, they have the same lash-thickening formula that has landed the original version in every beauty maven’s makeup bag. My trick: I love to keep my eye makeup minimal and skip the shadow so these mascaras can take center stage.
—Karee Hackel, beauty intern
Written on August 15, 2011 at 3:18 pm , by April Franzino
It’s been 40 years since Maybelline Great Lash Mascara was born, and the brand is celebrating with a Limited Edition Designer Collection of the iconic wands decked out in designs by fashion stars Tracy Reese, Max Azria and Vivienne Tam (above, from left). A few fun facts about the lash classic:
- The original pink and green tube was inspired by the color scheme of designer Lilly Pulitzer, who was just starting out when the mascara launched.
- Great Lash is the #1-selling mascara in America.
- One tube is sold every 1.7 seconds in the United States.
Pick up your collector’s edition exclusively through Target while supplies last!