Written on December 5, 2013 at 2:07 pm , by Fitness Magazine
You’ve heard the saying: “It’s better to give than to receive” but what if you were able to do both? Jane Cosmetics is making that possible this holiday season with their Gift of Confidence & Care Campaign. Now until December 27th, the company will donate one beauty product for each item sold on janecosemetics.com and at participating Kohl’s, Ulta Beauty, Bealls, Palais Royal and Peebles’ stores in California, Illinois, Michigan, New Jersey and Texas to more than 25 women’s shelters and charitable organizations in those states (as if we needed another reason to buy makeup!). Follow the #JaneGivesBack campaign on social media to learn more and go to janecosmetics.com to find a participating retailer near you.
—Chelsea Burns, beauty intern
Written on March 22, 2013 at 9:00 am , by Molly Ritterbeck
April 1st marks the start of Earth month and each year when I turn the page of my calendar, it’s a subtle reminder to be a little friendlier to our planet and the world around us. For me, there’s no easier way to do that than with a sweet-smelling candle (I’m somewhat of a hoarder!) so when I heard about the Aveda Light The Way Candle ($12, aveda.com) it was a no brainer. Not only is it made with 100% reclaimed glass but the carton (which is 70% PCR paperboard) is decorated with artwork by students of the Association School in Ampasimanjeva, Madagascar, a village that has received two Global Greengrants Fund grants for water projects. The children, who previously drank from a dirty, crocodile-infested river, created drawings to show how their lives changed after the community built a safe water source close to home. Every time I light the candle, the Madagascar-inspired blend of vanilla, cinnamon, and ylang-ylang reminds me that I (along with Aveda) am helping those little kids and their community. Aveda will donate 100% of the purchase price to the Global Greengrants Fund, a non-profit organization that channels high-impact grants to grassroots groups working to solve pressing environmental problems. You can get yours starting March 24th or find out more information on the clean-water projects on aveda.com.
Written on February 20, 2013 at 3:04 pm , by Fitness Magazine
Whether you’ve been to one yoga class or one hundred, the importance of breathing is always a vital component—inhaling and exhaling drives the practice and helps you move from posture to posture. Recently, we grabbed our mats and headed to practice with Elena Brower, founder of Virayoga in Manhattan. Yes, we focused on breathing in the good and exhaling the bad, but we couldn’t stop ourselves from sniffing in Givescent, Brower’s recently-launched fragrance, over and over again.
With notes of vanilla, sage, grapefruit and bergamot, this scent “smells like Italy,” says Brower, who called the country home for two years. Sicily’s signature smells—think citrus lemon trees, rich olive oil and the city’s vanilla and butter pastries—served as her inspiration. “It’s a deliciously feminine scent; it has a grounding musk to it that balances the sweetness and makes it completely irresistible.”
So irresistible, in fact, that people would stop both Brower and Alexandra Lyon Perelman, her partner in the creation of this new fragrance, on the city streets to ask about this unique perfume. So the two decided to sell the scent, under one condition: “Inherent in our business model was a giving component. That was the only way starting a business made sense to us—it had to have giving as part of the plan.”
Since both worked with Women for Women International—a nonprofit that provides women survivors of war, civil strife and other conflicts with the tools and resources to move from poverty to stability and self-sufficiency—choosing a charity was as simple as slipping into downward-facing dog. In fact, Givescent sales sponsor two sisters and five percent of its proceeds will go to this organization.
Yogis and non-yogis alike have another fragrance to look forward to: Givescent Orange plans to launch in June, perfect for lighter, carefree days. “[It] maintains the essence of our signature scent, but is supercharged with sun-ripened citrus,” says Brower. Plus, a portion of its proceeds will benefit Every Mother Counts, which aims to make pregnancy and childbirth safe for all moms-to-be.
—Carrie Stevens, editorial intern
Written on April 4, 2012 at 12:55 pm , by April Franzino
Cult favorite cure-all Josie Maran 100% Pure Argan Oil is getting the model treatment this month: Catwalk stunners Angela Lindvall and Petra Nemcova, along with Josie herself, have decked the bottles in limited-edition designs that reflect the charity closest to their hearts. Ten percent of the price of each bottle sold will be donated to their respective causes— Healthy Child Healthy World for Angela, Petra’s own Happy Hearts Fund and Women for Women International for Josie. Virtually scent-free, the nongreasy, fast-absorbing argan oil inside is a superb nourisher for face, body and hair. Try rubbing it into cuticles and elbows, onto heels before slipping on socks, adding a few droppers to your bath for a moisture boost, and smoothing over fried strands for an instant hydrating fix.