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Straight Talk: Keratin Hair-Straightening Treatment

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The road to No Frizzville can tack on tons of time to your a.m. and post-gym routines. We sent two curly-haired FITNESS staffers to try the new Keratin Complex Smoothing Therapy by Coppola. Look at their wow results!
How does it work?

Hair's natural levels of protein decrease with age, causing a frizzy, dull texture. The treatment redeposits keratin, a type of protein, which fills in the ridges of curls to unwind them, offering the look of a fresh salon blowout every day. Conditioners like coconut oil add softness and shine.

What's the time commitment?

About two hours. A specially trained stylist applies the formula, then seals it into the cuticle with heat, using a blow-dryer and a flatiron.

But what if I don't want stick-straight strands?

It's up to you how sleek you get. Depending on your hair texture and goals, your stylist will instruct you to wash out the treatment after 24, 48, or 72 hours for the fullest effect. The longer you leave it on, the silkier and smoother your hair will be.

Will it damage my hair?

Traditional chemical straighteners often contain lye, which breaks the natural curl bonds. That can mean dry strands and fuzzy roots when new hair grows in. This doesn't alter those bonds and gradually washes out, fading after three to four months.

Can I shampoo as usual?

To max out the life of the keratin treatment, use a sodium chloride-free shampoo (check the ingredients list).

How much does it cost -- and where can I get it?

The treatment starts at about $300, depending on your location. Find a salon near you at

What FITNESS Staffers Said

"My hair no longer frizzes up, even in the rain. And I love how much shinier and longer it looks."
-- Elaine Roake, photo director

"Humidity left me looking like a poodle. Now I'm straight 24/7. Plus, I can air-dry after a workout!"
-- Hillary Moloney, assistant fashion editor

Originally published in FITNESS magazine, October 2009.


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samh16 wrote:

I wouldn't recommend this, my cousin tried it last year and the results were less than satisfying put it that way! -------------------------------------

7/26/2012 08:40:24 AM Report Abuse
marjacobs27 wrote:

I got a keratin smoothing treatment. The Coppola Keratin one which did deliver for the first month or so but later my hair just started looking damaged and dry. The ends looked especially fried and I couldn't help but regret not getting the same one as my sister who got a Cocoa Keratin treatment instead of the Coppola. I guess argan oil does make the difference because her hair is perfectly healthy :(

6/27/2012 06:16:26 PM Report Abuse
maryask86 wrote:

I love pin straight hair but I don't like chemicals, are too damaging for hair. I prefer using the Karmin Professional Titanium flat iron, it works pretty good, removes static and leaves my hair silky and shiny, and it's less damaging than chemical treatments.

1/26/2012 10:26:21 PM Report Abuse
mtaylor722 wrote:

I don't recommend this type of straightening treatment, they use harmful chemicals that can severely damage the hair, that's why I prefer the flat iron which is safer and cause less damage, I use a good one, it's the Karmin G3 Salon Pro that has tourmaline ceramic plates which leaves the hair soft, shiny, healthy and very straight.

1/7/2012 12:23:04 PM Report Abuse

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