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The FITNESS 2010 Beauty Awards: The Best Makeup Products

Our picks for the best bronzer, eye shadow, concealer, lipstick, and other makeup products.

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Dior Skinflash Primer
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Best Primer

Dior Skinflash Primer ($40, sephora.com)
Voters were pumped that this brush-on primer made "skin look and feel flawless," as one put it.

Runners-Up
Maybelline New York Instant Age Rewind Primer Skin Transformer ($9.99, drugstores)
NARS Pro-Prime Skin Smoothing Face Prep ($30, Nordstrom)

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Best Base

Origins Youthtopia SPF 15 Skin Firming Foundation with Rhodiola ($26.50, origins.com)
Enriched with herbs, the base has a "cashmere-like texture and seamless finish," a reader said.

Runners-Up
Clarins Everlasting Foundation SPF 15 ($35, department stores)
Sephora Perfecting Tinted Moisturizer SPF 20 Oil-Free ($21, Sephora)

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Best Concealer

CoverGirl & Olay Simply Ageless Concealer ($10.99, drugstores)
Thanks to yellow pigments in each shade, this concealer disguised users' undereye circles.

Runners-Up
Neutrogena Skin Cleaning Blemish Concealer
($9.99, shop.neutrogena.com)
Smashbox Cosmetics High Definition Concealer ($18, Sephora)

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Best Blush

Elizabeth Arden Ceramide Cream Blush ($24, elizabetharden.com)
It has a matte texture that lasts all day. A tester tip: "Apply it with an angled brush."

Runners-Up
N.Y.C. New York Color Blushable Creme Stick
($3.99, drugstores)
Benefit Cosmetics Sugarbomb ($28, Sephora)

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Best Bronzer

Smashbox Halo Hydrating Perfecting Bronzer ($39, Nordstrom)
A turn of the dial shaves off the exact amount you need for a sun-kissed, flattering glow.

Runners-Up
Wet N Wild Color Icon Bronzer
($2.99, drugstores)
Mark Glowdacious Illuminating Powder ($12, meetmark.com)

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Best Eye Shadow

Revlon Luxurious Color Satin and Perle Eye Shadow ($4.99, drugstores)
Readers liked the powder's blendability: "It's impossible to put too much on," one reported.

Runners-Up
Maybelline New York Eye Studio Color Plush Silk Eye Shadow
($9.99, drugstores)
Mark Color Cream for Eyes ($6, meetmark.com)

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Best Eyeliner

Physicians Formula Shimmer Strips Custom Eye Enhancing Gel CreamLiners ($10.95, drugstores)
No more color confusion! "The hues for my blue eyes are in one stackable tower," a user said.

Runners-Up
L'Oreal Paris Extra-Intense Liquid Pencil Eyeliner
($8.49, drugstores)
Smashbox Limitless Eye Liner ($18, Sephora)

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Best Mascara

Clinique High Lengths Mascara ($14, clinique.com)
A curved wand lets this mascara "reach outer corners without clumping," a tester noted.

Runners-Up
Avon superExtend Mascara
($8.50, avon.com)
Almay One Coat Dial-Up Mascara ($8.49, drugstores)

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Best Lipstick

Shiseido Makeup Perfect Rouge Tender Sheer Lipstick ($25, sca.shiseido.com)
This pout prettifier gives lips a hint of sheer color and keeps them hydrated all day.

Runners-Up
Clarins Rouge Prodige
($24, Nordstrom)
L'Oreal Paris Colour Riche Anti-Aging Serum Lipcolour ($9.99, drugstores)

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Best Lip Gloss

Maybelline New York Shine Sensational Lip Gloss ($5.99, drugstores)
The shine effect made this gloss a standout. "My lips glowed for hours," a reader commented.

Runners-Up
Shiseido Makeup Luminizing Lip Gloss
($22, department stores)
Estee Lauder Pure Color Gloss ($20, Nordstrom)

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Best Nail Polish

Rococo Nail Apparel ($16.50, spacenk.com)
"This is the only polish I've used where one coat was enough," a satisfied reviewer said.

Runners-Up
Essence Color & Go Nail Polish
($0.99, ulta.com)
NP2 Nail Perfection ($22.50, np2beauty.com)

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Best Nail Treatment

Sally Hansen Continuous Treatment Time-Released Growth Formula ($8.99, drugstores)
Testers loved the gel-like shine that this vitamin-packed nail strengthener left behind.

Runners-Up
Dermelect Cosmeceuticals Rejuvenail Fortifying Nail & Cuticle Treatment
($18, dermelect.com)
Yves Rocher Couleurs Nature Correction-Cuticle Exfoliating Nail Treatment ($11, department stores)

Originally published in FITNESS magazine, October 2010.

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