Play up your eyes. A swipe of shadow is the easiest way to make your whole face more vibrant, says Jillian Veran, a makeup artist for Prescriptives. Choose a color that complements your complexion: Earthy coppers, greens, and browns are great on golden skin; blues, purples, and silvers go best with cooler, pink undertones. "Today's formulas are sheer, so hints of your skin will shine through," Veran says. Apply black liner to your top lash line and finish with two coats of black mascara (add the second while lashes are still damp). Now, go out and toast your new look!