In recent years, McDonald's has made several attempts to convince the world they value healthiness. Their latest endeavor included adding toy fitness trackers to their Happy Meals—a way to encourage children to be more active. Made in six different colors, kids are meant to wear the tracker on their wrist—and similar to their parents' Fitbits, the toy trackers also count their steps. A pretty novel concept.
The entire promotion was aimed at making parents feel good about taking their kids to McDonald's. "They are doing something wholesome, and it gets you to maybe rethink and take another look because it's surprising," Michelle Greenwald, a Columbia Business School professor, told USA Today.
But what clearly started as a well-intended way to rebrand McDonald's image turned out to be a complete and utter disaster when parents began complaining about the toys. This week, hundreds of posts have flooded social media showing how the toys have caused kids rashes and skin irritation—and obviously parents are not happy about it.
The complaints have forced McDonald's to pull the toys off the market just days after their launch. "We have taken this swift and voluntary step after receiving limited reports of potential skin irritations that may be associated with wearing the band", Terri Hickey, a McDonald's spokesperson said in a statement.
The video below goes into detail about how the trackers work.
Sadly, the fast-food chain's attempt at health and fitness was an epic fail, though we are sure it won't be long before they come up with another way to get ahead of the game.