You are here

KIND Becomes First National Brand to Call Out Added Sugar On Labels


Here's another reason to love your KIND bar: Today, KIND Snacks becomes the first national brand to differentiate between the total amount of added sugars (sugars added to foods through processing and preparation) and natural sugars (which naturally occur in foods) in all of their products. (Psst! Check out these packaged foods that are surprisingly low in sugar.)

KIND unveiled the news with their new "KIND Promises," a set of guiding principles that are centered around health and nutrition (a registered dietitian nutritionist's dream).

Why the change? The U.S. Food and Drug Administration (FDA) has set a deadline of July 26, 2018, for all brands to separate added versus natural sugars on their labels, which means your other favorite companies still have time to do so. (Added sugars are linked to everything from weight gain and type 2 diabetes to heart disease.) This legislation is also largely driven by the 2015 Dietary Guidelines, which recommended (for the first time) that no more than 10 percent of your daily calories should come from added sugars. That's about 12 teaspoons a day. (Here are 6 ways to snack smarter while following the new dietary guidelines.)

Stephanie Perruzza, M.S., R.D., C.D.N., the health and wellness specialist at KIND, said in a press release, "We're excited to be the first national snack brand to publish the added sugar content across all of our snacks to provide our consumers with clear nutrition information to help them make more informed food choices." She also explained the changes in KIND bar recipes to eliminate extra sugar. "After our updated Fruit & Nut bar recipes are complete, the total sugar in our snacks will range from 4 to 14 grams whereas the leading candy bar contains 27 grams of sugar."

KIND Sugar Breakdown

Other brands are making great strides in the sugar department, too. Clif Bar recently released their new recipe of LUNA bars that have 25 percent less sugar than before. New dark chocolate flavors provide energy for the day and satisfy your chocolate fix with only 5 grams of total sugar per bar.

Bottom line: It's an exciting time to watch national brands make a commitment to nutrition. As a registered dietitian nutritionist, I'm elated to see such promising strides. As the saying goes: "With knowledge comes power." So let's use this power to our advantage and make the best snack choices for our body, health, and well-being.


Elizabeth Shaw MS, RDN, CLT

Elizabeth is a San Diego based nutrition communications consultant who works with local and national brands to help encourage healthy living behaviors. You can find her on social media @shawsimpleswaps.
 More →
More from Elizabeth
  • This 3-Ingredient Chocolate Bark Recipe Is the Perfect Weekday Snack
  • Delicious Vegan Recipes for Every Holiday Gathering
  • 10 Gluten-Free Recipes Perfect for Tailgating