Even if you aren't a member of Planet Fitness, you probably recognize the gym from its bright purple and yellow logo and equipment or its marketing campaign that stands up against "gymtimidation," promoting the gym as a "judgement-free zone." Now Planet Fitness is taking their mission of acceptance outside the gym to target a different audience. The brand's philanthropic effort called "The Judgement Free Generation™" aims to combat bullying among teens.
Almost 22 percent of teenagers have been bullied at school, according to the National Center for Education Statistics, so in partnering with anti-bullying organization Stomp Out Bullying, Planet Fitness plans to contribute $1.3 million to bullying prevention and education programs offered by the Boys & Girls Club of America (BGCA).
"We will empower today's teens to choose kindness and create a generation where everyone feels like they belong," said Chris Rondeau, chief executive officer of Planet Fitness, in a press release.
The Judgement Free Generation's stance mimics that of the Planet Fitness: "We believe no one should ever feel Gymtimidated by Lunky behavior and that everyone should feel at ease in our gyms, no matter what his or her workout goals are. And everyone should have access to lots of nice new equipment and feel comfortable asking for help," according to the gym's website. (See if you're making these gym etiquette mistakes that wouldn't fly at PF.)
You could argue, however, that by barring muscleheads (or "lunks") from their facilities, they're not being inclusive of everyone. You could even call that bullying. Isn't muscle-shaming just as bad as skinny-, fat-, or lazy-shaming? Planet Fitness has been criticized by the "lunks" themselves and by women who have been consistently cat-called in their gyms. But at least combating the mega-issue of school bullying is a movement everyone can agree on.