Written by Kristine Thomason, editorial intern
Sure, it’s fun to get dressed up for a night out with friends. But let’s be honest: We’d swap heels for sneakers any day. New Balance totally read our minds when they started their Girls’ Night Out events in May, which offer women a place to hit up calorie-blasting workouts and connect with other fit-focused gals.
We recently checked out an extra special GNO event at New Balance’s New York store in honor of the 25-year partnership with Susan G. Komen. The night kicked off with a run led by Bianca Jade, the fitness blogger behind MizzFit.com. TV personality and founder of Skinny Girl, Bethenny Frankel, also made an appearance, along with Dr. Priscilla Brastianos, who gave an informative speech about current breast cancer research. Basically, the event was the perfect balance (sorry, couldn’t resist) of socializing, fitness and education—an awesome way to continue the yearlong anniversary celebration.
New Balance is accepting donations during the month of October for breast cancer research and community health programs, but supports Komen year-round as an official sponsor of Race for the Cureand 3-Day walks. And, in honor of the anniversary, New Balance is running a #laceup365 campaign, which gives women the opportunity to dedicate their daily workouts to a breast cancer survivor by including #laceup365 in social media posts.
“We know that living an active healthy lifestyle reduces the risk of getting breast cancer,” says Amy Shapiro, cause-marketing manager for New Balance. “We want to get that message out. That’s really why we’re in this.”
Promoting a healthy lifestyle and a great cause? Now that’s our kind of partnership.