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Taste Test: Does "Supercandy" SNAP Infusion Measure Up?


Photo courtesy of Formula PR

We all love indulging in candy once in a while, and with Halloween right around the corner (can you believe we're halfway through September?), stores are flooding the candy aisles with every variety you can think of. One new treat to hit the shelves? SNAP Infusion, a "naturally designed supercandy" that's supposed to be healthier than the regular stuff, yet taste just as good. We're not ones to recommend a new product without giving it a whirl ourselves, so we had a little taste test in the office. Check out the results below!

We Tried: SNAP Tarts vs. Sweet Tarts

Winner: SNAP Tarts! "They taste a little bit like chewable vitamins, which I like," says associate beauty editor April. "They have a satisfying tartness too, and I kept going back for more! I'd pick these over Sweet Tarts, especially knowing that they're better for you."

We Tried: SNAP Mel (caramel) vs. Rolo's

Winner: Rolo's...kind of. While our assistant fashion editor, Melissa, would instinctively go for a Rolo, she would pick up SNAP for help with portion control. "They taste yummy, are miniature, and they have vitamins and antioxidants," she says. "What's not to love?"

We Tried: SNAP Citrus Gum vs. Trident Layers' "Wild Strawberry Tangy Citrus" Gum

Winner: It's a tie. Digital director Christie wasn't a fan, but says "if you like Fruity Pebbles, you'll love this gum. Each piece is very flavorful at first, but there was a weird after taste." Associate art director Lauren also noted the odd after taste, but says, "I love the idea of vitamins in gum. I would definitely chew it for something sweet." SNAP will also be featuring a gummy and bean soon! Check their website for updates on the official release.

Now tell us: Would you opt for a healthier candy, or splurge on the well-known treats?


Samantha Lefave

Samantha is a writer who is living, eating and sweating her way through NYC. You can find her running half-marathons like it's her job, Instagramming her favorite food and fitness finds or, let's be honest, eating peanut butter straight from the jar.

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