A mid-tone brick red like Boots No7 Stay Perfect Lipstick in Cinnamon Swirl projects powerful girl boss-ery and tells others you aren't afraid to ask for what you want. A bold, rich cranberry shade says, "I deserve it" and can give you the extra kick of confidence you need.
What it says about you: "I'm not bossy, I'm the boss." (Beyonce actually said that, but you can borrow it.)
When to wear it: Asking for a raise, breaking up with a stage-five clinger, any time you need a reminder of your own fierceness.
A middle-of-the-road berry is univerally flattering and shows you put effort into your look, but not too much. Burt's Bees Lipstick in Brimming Berry is just bold enough without being overpowering. Berry shades say that you're a girl who knows what she wants and gets it, with class and elegance of course!
What it says about you: "I'm a composed, grown-ass lady."
When to wear it: First date, after-work cocktails, meeting the parents.
No color is more quintessential girl's night than a vibrant, hot pink. If you speak your mind and would describe yourself as a girl's girl, we bet you're team hot pink! A shade like NARS Semi-Matte Lipstick in Schiap is a classic one that screams fun and is a favorite of Kim Kardashian herself. The semi-matte finish stays bright through cocktails and dancing with no need to pause the fun for touch ups.
What it says about you: "I'm here to have fun and look good af doing it."
When to wear it: Girl's night out, your birthday, every single time you wear a sundress.
If you have no trouble going after what you want and getting it, you might be a mauve girl. While bright bold shades can come across too risky, a subtle, mid-tone shade like mauve puts out confident, capable vibes. Try a nice muted plum like Chantecaille Lipstick in Lotus. This color says calm and capable but also "I've got my stuff together."
What it says about you: "I know exactly what I'm doing."
When to wear it: Interviewing for your dream job, an important presentation, negotiating big purchases.
If you want to feel soft, girly and romantic, a blushing nude like L'oreal Colour Riche Exclusive Doutzen's Nude is just that. The shade was designed with supermodel Doutzen Kroes, so it's perfect for that Victoria's Secret model pout we all want. If you're drawn to nude pinks, you're likely someone who goes with the flow, doesn't like confrontation or trying out trends. You can't argue with a nice, understated nude pink, and that's what you're all about. You probably also wear a lot of black, white, and nude.
What it says about you: "I'm feeling romantic. Also, I really want these photographs to look timeless for my future grandchildren."
When to wear it: Wedding day, holidays, family photos.
Sometimes we want to convey "don't mess with me today," and that's totally ok. I love a deep, gothy purple like NYX Simply Vamp in Temptress to put me in touch with my inner Rihanna. Put this and "Bitch Better Have My Money" on and settle into your mood. If you have no eff's left to give, you're likely into the dark side hues and we applaud you.
What it says about you: "I'll destroy your life just like I destroyed that pint of Häagen-Dazs."
When to wear it: PMSing, after a break-up, the birthday party of a frenemy.
Not a lipstick kind of girl? No worries! Choose a lip product that's as low-maintenence and chill as you are. One of my favorite options for adding color and moisture without feeling or looking like lipstick is Root's Pretty Balm in Waverly. These can be applied on the go and don't require any special makeup skills or precision. Lip balm girls are usually the active, on the-go, easy to get along with chicks.
What it says about you: "I have places to be and things to see."
When to wear it: Yoga class, running errands, trips to the beach.