Don't blame your chocolate craving on a lack of willpower. Turns out, there's a physiological reason ice cream, french fries, and cupcakes are so hard to resist: Our bodies are wired to crave rich food. Studies have shown that the taste of fat can give us the munchies by triggering a release of chemicals similar to those experienced by drug addicts. "Some people are hypersensitive to food," says Eric Stice, PhD, a senior research scientist at the Oregon Research Institute. "They find things like chocolate cake orgasmic, so they tend to overeat it."
The trick to keeping your appetite in check is avoiding foods that make you lose control. That's tough to do when you're surrounded by mouthwatering choices everywhere you go, but Stice says that a technique called mindful resistance can help. "If you're tempted to have a scone with your coffee at Starbucks, instead of thinking about how delicious it will taste, tell yourself you'll get health benefits such as a smaller waist or a healthier heart from not having it," he says. "Doing this actually changes your brain by strengthening the area that helps you resist things and weakening the region that makes you think of treats as a reward."
In addition, eat healthy foods throughout the day to keep your glucose, which fuels your body, at a high level so that you feel energized and satisfied. You'll also be better able to resist cravings when you snack on nutritious choices like fruits and vegetables, low-fat yogurt, and whole-grain bread topped with a little peanut butter, according to a recent study that showed that eating consistently helps us control our impulses.
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