The FITNESS Fit 50: The Best Breakthroughs in Food

On-the-Box Nutritional Help

At a time when the obesity rate is sky-high, we need people exactly like Adam Drewnowski, PhD, director of the Center for Public Health Nutrition at the University of Washington. At medical conferences across the country this year, he's been making the case for a Nutrient Rich Foods Index -- a ranking system for foods based on nutrients and calories. "The scale will help people make the best choices when buying breakfast cereal or peanut butter," Drewnowski says. We say it's an idea whose time has come.