The 2011 FITNESS Beauty Awards

1. Best Primer
Smashbox Cosmetics Photo Finish Luminizing Foundation Primer ($38, Sephora stores). Packed with not-too-shimmery bronze pigments, this primer won instant raves. "Its mousselike texture goes on evenly and gives my face a fresh-off-the-beach look," a reader said.
Runners up:
Nars Pro-Prime Pore Refining Primer & Multi-Protect Primer SPF 30 ($32, Sephora stores)
Roc Brilliance Anti-Aging Face Primer ($30, CVS stores)

2. Best Base
Mary Kay TimeWise Matte-Wear Liquid Foundation ($20, marykay.com for info). This satiny foundation comes in 23 shades, controls shine, and hides imperfections. "It blends well -- a little goes a long way -- and gives me all-day coverage," one voter told us.
Runners up:
CoverGirl NatureLuxe Silk Foundation ($12, department stores)
Shiseido Makeup Perfect Refining Foundation ($39, saks.com)

$ 3. Best Concealer
Maybelline New York Fit Me! Concealer ($7, drugstores). The cover-up's tapered wand lets you zero in on undereye circles, redness, and blemishes, and the rich formula doesn't smudge. "It dries without caking," a user reported.
Runners up:
Stila Brighten & Correct Concealer ($28, stilacosmetics.com)
Too Faced Absolutely Flawless Flexible Coverage Concealer ($20, toofaced.com)

4. Best Bronzer
Lancome Star Bronzer Long Lasting Bronzing Powder ($35, lancome-usa.com). With tiny flecks of shimmer, this luminizer appealed to readers, who touted its "natural tone that isn't too golden or sparkly."
Runners up:
Physicians Formula Cashmere Wear Ultra-Smoothing Bronzer ($14, drugstores)
Shiseido Makeup Bronzer ($35, dillards.com)

5. Best Blush
Physicians Formula Happy Booster Glow & Mood Boosting Blush ($12, drugstores). Readers liked the powder's rosiness and staying power. "It gives cheeks a just-right glow," one fan commented.
Runners up:
Maybelline New York Fit Me! Blush ($6, drugstores)
Yves Saint Laurent Creme de Blush ($38, yslbeautyus.com)

*STEAL: Products marked with the $ symbol are a steal at only $10 or less.