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Olay Quench Advanced Healing Intensive Lotion ($7.49, drugstores)
Niacin and vitamin E in this "not too thick, not too light" moisturizer help hydrate parched skin. "I also like that it's unscented," one convert told us.
Runners-Up Aveeno Positively Nourishing Ultra-Hydrating Whipped Souffle ($10.99, drugstores) Jergens Natural Total Nourishment Daily Moisturizer ($6.99, drugstores)