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"I can't wear my damaged, dry hair naturally curly."
-- Rae Simpson, 34, Project Coordinator for an Event-Design Company
Four years ago Rae cropped her hair super short, a mistake she's been growing out ever since. She never deep-conditioned or got regular trims, making her fragile curls wiry and brittle. Topping it all off, she routinely spent almost two hours a week straightening her natural texture, causing additional damage.