It’s no secret that Under Armour has had some pretty inspiring and star-studded campaigns in the past. Now the brand is bringing on a little more awesome, kick butt attitude with former martial arts fighter Gina Carano, who will be featured in the brand’s campaigns this year. “I’ve always been an advocate of people taking care of themselves and living a healthy lifestyle,” Carano says about the new partnership. “The Under Armour brand expresses that in such an innovative way, and the people there are so welcoming, I immediately felt like part of the family, which isn’t the norm as a female coming from a martial arts background. I’ve always been different, but with these guys I feel like I fit right in!”
Carano trains in Under Armour products regularly, but her recent go-to product is one that surprised her. “I can’t believe I’m admitting this, but I’ve gotten into the yoga pants! I never thought I would be a yoga pants type of girl, I used to wear old sweats or board shorts to train in but now I’m obsessed with the tighter stuff. They just hug in all the right spots.” (Editor’s Note: We so hear you.)
Though she’s spending more time on the silver screen than in the ring, she still hits the weight room pretty regularly to train. “I like to switch it up every day, but hitting pads and weight training will always be part of my life. I consider that like my yoga. I also recently got into running and hiking and actual Bikram yoga for mental toughness. And I’m also trying to exercise outside as much as possible, since the majority of my life I’ve been in gyms. I’ve been traveling a ton, but now that I’m back I’ll start training with a stunt group again and I’ll have some time to set my goals for this year. I feel like I always work best when I have my goals written down and mapped out for me.”
Keep an eye out for Carano in Fast and Furious 6, out in May!
More from FITNESS: Gina Carano on Stunts and Her Sexy Co-Stars
One of my favorite celebrities, Jennifer Lopez, looks ridiculously fit, awesome and pretty darn sexy every week on American Idol. (I’m always a bit more excited to see what she’s wearing than the Idol performances themselves!) But even when this diva trades the designer clothes and fancy shoes for something more comfy, she manages to make it look good too. How could she not when Under Armour‘s super trendy and fashionable fall pieces—the StudioLux Noir Collection—are so spot on that not only will you be excited to get into your workout clothes for the gym, but maybe wear them for a night out too.
As a fitness editor, I see an endless array of apparel hit my desk, but nothing has combined the trends, style, fashion, fit and such coolness as this new line from the design masters over at Under Armour. I can’t wait to get my hands on the, not one, but FIVE, super sexy black spandex tights (each is slightly different with a twist of Jennifer Lopez-ism that she would highly approve of), and the chic tank and cropped mini jacket combo. This is the lust-worthy collection that has fitness editors drooling over (maybe Vogue gals too!), but I’m loving that my favorite fit gal, J.Lo, got her hands on this apparel first, making it that much cooler.
Check out Jennifer Lopez wearing Under Armour’s newest StudioLux Noir jacket and pants in her newest video for her single “Follow The Leader”. (The collection goes on sale in August!)
If you’ve heard the buzz on Under Armour for women, it must not only be about their spot-on designs and gotta-have it apparel lately (seriously, how much do you love their cute capris and colorful headbands? I do!)—but you’ve also maybe heard the chatter about their search for the next best female athletes (a la American Idol but fitness queen style). With their innovative “What’s Beautiful” Challenge, Under Armour will take their mission a step further than helping you look good while you work out—they’re casting a call for everyday women to be the new face of their brand. Could that be you?
This campaign shows us that women should embrace the beauty of a strong body, a physically fit mind and a hardcore attitude—redefining strength and tenacity for the ladies. So Under Armour is asking you to pledge a goal, put in the training, and see you make it happen. Maybe you want to run your first half-marathon by summer, participate in a triathlon or maybe tackle a Spartan race, or simply accomplish 50 push-ups without stopping or lose the baby weight by running a 5K every week. Whatever your goal may be, put it in writing and get it done!
Today more than ever, women are becoming the face of what it means to be strong and fit. Women have shown their drive and determination to take on not only new challenges but obstacles too. Shalane Flanagan ran her first marathon a little over a year ago and this summer she will take on the best in the world to go for the gold. The fighting underdog, Lolo Jones, whose first attempt in the Summer Games ended with a simple error, has practiced intensely for the past four years for the 7 seconds it should take her to win in London. Our favorite role models, like Shalane and Lolo, may be at the top of the leader boards, but their commitment to rise to the top is something we all can look up to and learn from. And we don’t have to compete in the Olympics to do so….