Written on August 3, 2012 at 11:09 am , by FITNESS Intern
Written by Laura Cofsky, editorial intern
When it’s time to replace worn out bike parts, have you ever wondered what to do with the old ones? Instead of tossing them aside – or worse – in the trash, recycling them is your best bet. And now it’s become a whole lot easier. Performance Bicycle, in collaboration with Liberty Tire Recycling and Resource Revival, has launched The Tube, Tire and Chain Recycling Initiative. The first of its kind, this campaign is designed to make one of our favorite environmentally friendly activities even, well, friendlier.
Every Performance Bicycle outlet now hosts a blue recycle container for you to deposit blown-out tires and tubes, which are transformed into mulch for playgrounds, athletic fields, railroad ties and highway asphalt. Old chains are repurposed into fun and functional gifts, along with promotional items cyclists will truly adore.
The companies involved have already been doing their green part for years. Liberty Tire Recycling, for instance, collects tire scraps from dumpsites around the country and recycles them. Every year they collect and recycle one third of America’s scrap tire material – talk about a major impact! Resource Revival also takes scraps, turning them into handcrafted, usable art like picture frames and bottle openers.
We’re really excited about this program and hoping to see the initiative catch on at other stores. After all, every thing we can do to help reduce our carbon footprint is a step in the right direction!
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