Welcome! Log In | Register

Tony Horton

fitmob: Community Fitness For Less

Written on March 28, 2014 at 5:12 pm , by

Written by Jordan Clifford, editorial intern

What if there were a studio that cost less the more you exercise? That would be crazy, right? I mean, talk about motivation! Enter fitmob, a new group workout startup taking root in the San Francisco area on a mission to change the face of fitness and “re-invent” the gym. “The existing system doesn’t really work,” says co-founder and CEO Raj Kapoor. “There is $75 billion being spent globally every year on gym memberships and over 60 percent of people don’t even use it that [much to] pay for it.” With the help of P90X’s Tony Horton, Kapoor and co-founder/CTO Paul Twohey developed fitmob to help people get fit, stay motivated and have fun without breaking the bank. Five thousand San Fran residents have registered so far!

So what’s the skinny on this budget-friendly startup? We got the lowdown:

Sweat for Less: “The more you work out, the less you pay,” explains Kapoor. Each class starts off at $15. If you go two times in one week, it drops to $10 per workout. But if you go three or more times per week, it’s only $5 each. You can’t beat that! Plus it’s as flexible as you need it to be. “There’s no up-fronts, no monthly commitment, no long contracts,” says Kapoor. “You just use it when you use it.”
The Workouts: Aside from the price deals, they offer various strength, cardio and yoga-fusion classes with some pretty enthusiastic names, too. Their most popular workout, “Weapon’s of Ass Reduction,” is an hour-long group strength class that focuses on your core and lower body strength (including your booty, of course!). Come on, who wouldn’t want to attend a class with a name like that? Some other winners: “Sweat Soiree” and “Guru Gone Wild.” Check them all out here.
Get Connected: “Gyms have traditionally been about expensive real estate and fancy equipment,” says Kapoor. But for him, it’s the social element and group dynamic that keeps people moving. “We’re bringing people back into fitness!” Sign up for classes, check out instructor reviews and see who else plans to attend the class all through their site and mobile app.
Location, Location, Location: Sick of the sterile gym? fitmob’s sweat sessions take place in various venues—both indoors and outdoors. “Part of the fun is that it’s in a different place all the time,” Kapoor shares, adding that they’ve held classes in parks and nightclubs (sweet!) with 10 to 25 people in attendance.
What’s Up Next: Currently, fitmob offers classes in four San Francisco neighborhoods—SOMA, The Mission, The Marina and The Presidio—but they’re looking to expand. “One of the hardest things in fitness is that everyone will try things but they won’t continue on,” explains Kapoor. “We think we’ve constructed an experience that’s going to have better retention than most. Once we are convinced of that, then we can expand.” Want fitmob to come to a neighborhood near you? Reach out on Facebook, Twitter and Instagram with #nextmob and a photo of where you want them to come next.

Photo courtesy of fitmob

More from FITNESS:

“Bring It” This Holiday Season with Tony Horton and P90X3

Written on December 12, 2013 at 3:27 pm , by

Running is outside of the gym junkie’s comfort zone. That’s why he hopes finish a sub 24:30 5k in 2014. Cheers to speed! (Photo courtesy of Beachbody)

Shape up your 2014 slimdown in half the time—yes, seriously! The highly anticipated third installment of P90X is here so you can continue to “do your best and forget the rest,” as fitness guru Tony Horton always says, in just 30 minutes.

Beachbody’s new 90-day program cuts the killer 60-minute routines down without sacrificing intensity. “A lot of people were saving themselves during the first half to get through the second, so we thought, ‘Let’s eliminate all of that and sequence things just right,” says Horton. “There’s 16 workouts, four more than P90X and two more than P90X2. They’re shorter; have a lot more variety with all new moves. It’s not P90X shorter—it’s brand new, on its own.”

So what can you expect from the plateau-busting sweat sesh? For the first time, Horton introduces Pilates into the mix, as well as a separate warm-up/stretch DVD, Cold Start. “What I’m trying to do is introduce Pilates and yoga to men and more resistance training to women,” he says. “Exercise science shows that if both sexes begin to understand how the other half lives, then they will ultimately be stronger, more flexible, leaner, more cardiovascularly fit and well-rounded. There’s a little warm-up [in each routine], but we get right into it to jam-pack as much as we can.” Who doesn’t like the sound of that?

Horton’s notorious muscle-confusion is also taken up a notch in X3 by introducing his breakthrough “Acceleration System” and different ways of approaching the program overall. “There’s a lean option for people who want to burn more calories and do less resistance,” explains Horton. Don’t be fooled, though—this is not a graduate program. “It’s for everybody and anybody that just wants to get in shape, maybe for the first time, and be able to sustain it.”

Shipping and handling is free if you order in December! Place your order before Sunday to get it in time for the holidays. (Photo courtesy of Beachbody)

With the holidays quickly approaching, P90X3 is the perfect gift for both yourself and fit friends looking for big changes in the new year. Just remember, your dream body won’t happen over night, says Horton. But your results will be “off the chain” if you put in the time, eat right and stick with it long-term. “If your purpose and your plan are aligned, then it doesn’t become this short-term goal of losing weight or shaping a body part to look good in clothing. Ultimately, the goal here is more of a bigger picture, focusing on the things that you can control today so you’re more consistent.”

What does the 55-year-old former stand-up comedian have on his resolutions list for 2014? “I’d like to hold a handstand for a minute—a free handstand without a wall,” he says. Get this: He’s held one for 59 seconds before – twice. So close! But setting achievable goals are the key to success, Horton advises, adding that 40 pull-ups in a row is another thing he’s working on. “I’ve done 37. I think I was a monkey in a past life!” We’ll stick with a goal of one…maybe two.

More from FITNESS: