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tone it up

What’s Next for the Tone It Up Girls

Written on February 11, 2014 at 9:00 am , by

Photo by John Segesta.

Photo by John Segesta.

With so many fitness influencers on the web, it’s been fun to see the uber-popular Tone It Up girls, Katrina Hodgson and Karena Dawn, get the television spotlight for the past few weeks. Last Thursday was the final episode of Bravo’s reality TV series, Toned Up, which has followed the pair as they navigate both professional and personal challenges.

What’s next for the girls and what did they think of the reality TV experience? Find out:

FITNESS: How has your fan base changed since the show premiered?

TIU: It’s incredible how much the Tone It Up community has grown.  There are more women than ever getting together all over the globe for meet-ups, workouts and just making new friends.  The community welcomes each new member with open arms and we’re so grateful that we can make a positive impact in women’s lives.

FITNESS: What do you hope viewers took away from watching you run your business?

TIU: There’s a lot that goes on behind the scenes of Tone It Up; and on Bravo you just catch a glimpse.  We just hope that we can inspire other women to follow their dreams and do what their passionate about.

FITNESS: What has been your favorite part in general of this experience?

TIU: The entire experience has been a blast!  Since the start of Tone It Up we have been approached for TV, but nothing felt right.  Once Bravo came to us, we loved that we were able to show behind the scenes of our lives and how Tone It Up is run without having to quit our ‘day jobs’.

FITNESS: Now that the show is wrapping up, what’s next for you girls?

TIU: This year is huge for Tone It Up!  We’re gearing up to film and plan our 4th annual Bikini Series that launches in April.  It’s 8 weeks to get ready for summer!  We’re expanding our Perfect Fit product line with a multi-vitamin for women, coconut water and more flavors of bars.  Our new bikini line is releasing in March, our signature series of sunglasses with Oakley releases in June and we’ll be shooting a another self produced DVD series this summer.  We’re also having our first official Tone It Up Retreat in September!  We’re really excited about this, it’s a weekend of workouts, beach time, surfing, beach volleyball, music and fun with all our TIU Team! Hopefully we will have Season 2 to capture it all so everyone gets an inside look!