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Stand Up To Cancer

Give Back With the K-Swiss Stand Up To Cancer Line

Written on May 17, 2012 at 12:08 pm , by

Personalize your sneaks for an extra dose of motivation. (Photo courtesy of K-Swiss)

Many of us have been there: One of our family members or loved ones have been diagnosed with a chronic disease and given a grim prognosis. We feel an urgent desire to assist them, but can feel helpless against the powerful disease. Enter cause-based races, events and products, which offer an opportunity to support research and education so that future generations will hopefully experience fewer of these moments than we do.

One of our recent favorites? The K-Swiss/ Stand Up to Cancer (SU2C) partnership. The new SU2C line from the brand is about more than cute gear (although that is surely included)—it focuses on accelerating research projects that hope to bring a cure. K-Swiss is donating $5 for each SU2C product purchased through the end of 2013. And if your spiffy sneakers have you ready for a new challenge, you can join Team SU2C, which helps individuals or groups raise money for the charity by participating in sporting events around the country, like Rock ‘N’ Roll Marathons and Ironman triathlon events.

To learn more, click here or watch the video below.

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