Obstacle races are hot to trot for lately, and among one of the most popular is the Spartan Race, which will have you rolling, crawling and climbing your way to the finish line. Now, one of the trendiest races has teamed up with Reebok, one of the trendiest brands, announcing a multi-year partnership with Spartan Race yesterday in NYC.
The partnership will start with the January 26 Spartan Race at Vail Lake Resort in Temecula, CA. Reebok will be the official footwear, apparel and accessories supplier for the race series, including a line of products specifically for Spartan Race athletes to help them train better, faster and stronger.
To kick off the partnership, Reebok hosted the Reebok Spartan Race Times Square Challenge, a traffic-stopping race. Celebs like model Brooklyn Decker, former Giants football player Tiki Barber and 2012 winner of the obstacle course of the Reebok CrossFit Games Spencer Hendel climbed a 7 foot wall, mud crawled under barb wire and carried 75 pound sandbags through the heart of NYC to put their fitness limits to the test.
Look out for the obstacle race to be featured in Reebok’s next campaign, and set a date for your 2013 Spartan Race at www.spartanrace.com.
Now tell us: Have you ever done a Spartan Race?