SIN Workouts, a fitness concierge service, launched this month in New York City. The services scored? A personal scheduler who creates a fitness calendar tailored specifically to you, books appointments and even provides an early bird wake-up call to ensure you don’t miss those 6 a.m. sweat sessions.
Founder Vanessa Martin began SIN Workouts (Strength in Numbers) when she realized there was a money-making opportunity in things she was already doing for friends – giving class recommendations and joining them to ditch the gym-skipping tendencies. Under SIN, she finds hard-to-book spots in busy classes (front row at SoulCycle, anyone?), and tags along if you need that extra motivational push to get the most out of your workout.
So do you choose which workouts you want for the week, or does Martin? Well, that’s up to you. If desired, Martin will get to know what workouts you enjoy, evaluate what your goals are and then provide your picture-perfect workout. No thinking (on your part) required.
Right now, the new service is only available here in the Big Apple, but we wouldn’t be surprised if this branch of concierge services started popping up across the country. While the service isn’t cheap – there can be a triple-digit monthly fee, but exact prices are determined on a client-by-client basis – it certainly blows the “I don’t have time” excuse out of the water.
Now you tell us: Would you hire someone to schedule your entire fitness routine? If not, what keeps you motivated to squeeze in your workouts?