Written on July 14, 2011 at 11:22 am , by Samantha Shelton
Ever wonder what it would be like to exercise with a Victoria’s Secret Angel? Sixty people found out July 12, when they bought a ticket to participate in SoulCycle’s Supermodel Cycle charity ride!
Victoria’s Secret paired up with SoulCycle Tribeca to raise money for Pelotonia, a non-profit organization dedicated to eliminating cancer. All of the money raised went directly to Pelotonia, which donates all of its proceeds to cancer research at the Ohio State University Comprehensive Cancer Center — Arthur G. James Cancer Hospital and Richard J. Solove Research Institute.
So which Angels showed up? Allesandra Ambrosio, Candice Swanepoel, Lily Aldridge, Erin Heatherton and Lindsay Ellington arrived in matching workout gear, looking as cute as ever. Instructors Clare Walsh and Melanie Griffith led everyone through a sweat-tastic workout, and they still managed to look good after!
There was a mix of male and female participants, but most of the riders were male (go figure), says Gabby Etrog Cohen, director of public relations and marketing at SoulCycle. “There was a lot of fesitivity in the air and so much excitement about beating this disease,” she says. “It really was a fabulous event.”
How did people score this sweet deal? They had to pay a pretty penny, that’s for sure. All riders selected a level of participation, each with its own price tag: bronze was $1,000, gold was $2,000 and platinum was $2,500. All seats sold except for one platinum! Riders were also able to bid on special goodies, including a photo-op with one of the Angels and a pair of those famous angel wings. Who wouldn’t want to rock that look?!
By the end of the night, the event raised $102,000. Victoria’s Secret then pledged to match that amount, so overall more than $200,000 was donated to Pelotonia.
If you’re itching to participate in a philanthropic spin, SoulCycle has another charity ride on July 30—this time in East Hampton, to benefit the Tory Burch Foundation. You can visit the event site for more information and to sign up!
Now tell us: Are you sweating for a good cause this summer? If so, share your stories in the comments!