It’s OK, you can admit it: you’re addicted to reality TV. This is a judgment-free zone, and by now you all know about our slight obsession with The Biggest Loser and The Bachelor. So what’s a girl to do when she just wants to see her passion for guilty-pleasure TV and fitness combined? Enter season 2 of Fit or Flop, an online reality series looking for the next big fitness star.
Sound right up your alley? We got the inside scoop from all three of the judges: Brett Hoebel, formerly from The Biggest Loser, Allison Ceraso, and Jenna Autuori-Dedic, our very own fitness editor! Keep reading to find out what they’re looking for in a winner, then check out their website for a new episode every Wednesday night!
What made you want to get involved with Fit or Flop?
Jenna Autuori-Dedic, fitness editor at FITNESS (JA): We have dancing, singing and talent competitions on TV, and since the fitness industry is so popular right now and saturated with many trainers and methods, it makes sense that we put them all together and find the next star! I meet so many trainers who are all so amazing and passionate, but they need the right direction on how to expand their brand and business. Winning Fit or Flop gives you that chance. Plus, it was like an open casting call for me to find new workouts and methods that I could share with our readers!
Brett Hoebel, founder of Hoebel Fitness (BH): I really think the fitness industry needs something like this. When I was getting started, there wasn’t a lot of access to getting started as a brand, and it was a struggle. If I knew that something like this was available back then, I would have absolutely been going at it.
Allison Ceraso, creative director at Havas Life (AC): The concept is so appealing to me. I truly believe that health and wellness are the biggest trends of our time. That, coupled with the takeover of social and digital media, seemed like the perfect pairing. Health is contagious, so it seemed fit to make the branding of the next fitness star go viral!
Are there any traits that really sway you to make a person a Fit instead of a Flop?
BH: Star power. To me, that’s just “Do you remember the person after they’ve left the room?” It doesn’t mean they have to leave a good impression on you – some people love to hate – but they have to have left a lasting one. I call it stickiness, and that’s the kind of personality and program you have to have.
JA: Just like all TV shows or big stars, personality and star power sets you apart from everyone else. I gave a Fit if I really saw that a trainer’s method would speak to the masses or if they had a great personality and positive energy that would attract a lot of followers. If I felt like I would want to take a class with this person on my own time, they got a definite Fit from me!
AC: For me, it was about the ability to inspire. Yes, they had to come in with a solid, unique program that engaged everyone. But they also had to have the ability to connect emotionally with their customers, and most importantly, create an enduring relationship through their brand so it wouldn’t be short-lived. They had to be ready to not just create a brand, but be the brand.