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Vending Machine Equals…Running Gear? Westin’s Social Media-Activated Machine Gives FREE Equipment

Written on June 3, 2014 at 2:38 pm , by

Written by Macklin Stern, editorial intern

It’s that time again—National Running Day! To celebrate one of FITNESS’ favorite holidays, Westin Hotels & Resorts has come up with a truly innovative way to make running interactive, fun and socially awesome. How, you ask? With a vending machine.

Wait…what?

Your typical vending machine dishes out lots of no-good sweets, chips and sugar-laden soda. Others are dispensing cupcakes and candy bars. But this one is more our style because not only does it require the use of social media (because let’s face it, we’re addicted), but it hands out New Balance workout gear…for free.  Yes, free!

The Westin and New Balance companies will unleash this cool, one-of-a-kind machine in New York City tomorrow outside of The Westin New York Grand Central. Stop by anytime after 8:30am to grab your gear, then head out to pound a little pavement.  

Oh, and I should mention one other feature about the vending machine: it runs through social media. What the heck does that mean? Instead of slipping coins into a junk food-filled contraption, the Westin vending machine accepts only one type of currency—tweets. Simply tweet “I want to run with @Westin”, include your gender and size, and the machine will distribute New Balance shirts, shorts, socks, and shoes (among other items) for free! All gear is completely complimentary, courtesy of Westin and New Balance.

And for you city folk who don’t want to go it alone, Chris Heuisler, Westin’s RunWESTIN concierge, will lead a 10:30a.m. 5K run. The Westin welcomes all, whether it be guests, employees, or those who just happen to be strolling through midtown in the morning (lucky ducks!). So basically, you have no excuse not to get your run on.

Whether you wish to attempt your best Usain Bolt impersonation or just jog with a friend, Westin’s National Running Day event will allow everyone to be active, and most importantly, to have fun. See you there!

Photo courtesy of Westin 

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Work Out to Fight Cancer All Year with New Balance

Written on January 16, 2014 at 9:25 am , by

We’re midway through January, so let’s check in on those New Year’s resolutions. Have you started (and stopped)? If one of your goals is to sweat more, we may have found the perfect incentive to hop back on the wagon.

New Balance, a brand known for its annual partnership in October with Susan G. Komen, decided there’s no reason breast cancer awareness and support should be dedicated to just one month. And since, ya know, someone doesn’t stop fighting cancer after BCA month has come and gone (although we wish that were the case), we couldn’t be more stoked about the new Lace Up 365 program. Here’s how it works: Go about your daily business, eating healthy and sweating on the reg. Now, every time you work out, tweet or Instagram about it (you’re going to anyway for #GetFitParty) and use the #LaceUp365 hashtag. That’s it.

Dedicate your sweat to #LaceUp365. (Photo courtesy of New Balance)

Easy, right? Every time that hashtag is used, it alerts New Balance that a workout has been dedicated to a breast cancer survivor to help raise awareness year-round. And if a monetary donation is what you’re after, simply visit New Balance’s website and check out the Pink Laces Club. Not only will you find exclusive features, personal stories and get-fit tips from and for those fighting breast cancer, but five percent of every purchase from the Lace Up for the Cure Collection, with a guaranteed minimum donation of $500,000, will go to Susan G. Komen.

So next time you’re going back and forth about whether or not you have time for that workout, remember that you GET to workout and use #LaceUp365. Someone else in this world could want nothing more than a sweat-dripping workout, but their body is too busy fighting a terrible disease. You never know if seeing your tweet (or Insta!) will brighten their day and remind them we’re all in this together.

More from FITNESS:

Best in Class: Breast Cancer Awareness Products

Cancer-Busting Bites: Recipes That Fight Cancer

“Why I Gave Up My Breasts”

Why You Should runDisney (Wine and Dine? Done.)

Written on November 14, 2013 at 11:42 am , by

New Balance teammates had to stop for this guy. Gotta love those blue cheeks! (Photo courtesy of runDisney)

While many of my peers growing up were glued to Power Rangers and Nickelodeon Guts, I was completely and utterly consumed with the Disney classics. I strived for Ariel’s sense of adventure, Mulan’s fearlessness and desperately wanted to be Jasmine because, come on, her outfit rocks and she has a pet tiger.

So when I was invited to join Team New Balance—the official shoe of runDisney and Disney Resorts—for last weekend’s Wine & Dine Half Marathon, naturally my inner-kiddo was jumping for joy. Three spectacle-filled parks with a nightcap waiting at the finish line? Count me in. My princess idols would totally approve.

But like any other race, I had a few reservations, mainly concerning timing. Despite being a night race veteran, this go-round was especially late for an early bird workout gal like myself: 10:00 p.m. (past my bedtime) with a two-minute wave start. Gulp! What do I do all day to prep? Heck, what do I eat?

Bling, bling! I loved my silky, no-chafe New Balance tank and shoes, which glow in the dark. So fun—and safe—for night running.

Like Ben Greenfield recently told us, I stuck with what works when it came to fueling. (Lots of fresh Florida oranges and Larabars!) And as far as being tired, the positive energy coming from more than 12,100 runners is contagious and kicks the sleepies to the curb. The fireworks that erupt for each corral certainly fire you up with a bang, too. Would you expect anything less from “The Happiest Place On Earth?”

All in all, this was the most fun fit venture I have done. Ever. From jogging Minnies (timeless!) and fairies to Cruella de Vils—a few of her dalmatians included—innovative ensembles are a must and add to the fun in true Disney fashion (special thanks to Sparkle Athletic for my polka dot threads!). All the more magical: the character photo opps along the course. Guessing who will pop up next is a mind wandering game that helps the miles fly by. My personal fave was running into Rafiki during our Animal Kingdom loop.Want to get your selfies on? Be sure to sign up (and train for) a speedy corral so you can beat the long lines. Our group averaged 8:30-minute miles and never had more than two people waiting in front of us. Talk about pace-pushing inspiration.

To get the 13.1 distance in, there are a few boring stretches between all the pomp and circumstance, but nothing friendly runners can’t get you through. I actually loved seeing the behind-the-scenes hubbub, like a disco-themed costume warehouse in Hollywood Studios. It really made you appreciate how the magic is made day in and day out! Oh, and the cast members (Disney employees) along the route that worked after hours to cheer us all on? The best.

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6 Moves to Feel Super Light From New Balance Fitness Ambassador Holly Perkins

Written on March 14, 2012 at 1:00 pm , by

Holly gets in a deep quad stretch while showing off the new 895 New Balance SuperLight/SuperFresh collection. (Photo courtesy of New Balance)

Last week I got the chance to enlighten my mind and my feet while testing New Balance’s latest walking shoe (featured in our 2012 FITNESS Sneaker Guide!) with a tour of the Guggenheim Museum in NYC. While I enjoyed soaking in the art, my feet were pretty pleased as well. The 895 SuperFresh/SuperLight collection is made with REVLite cushioning technology in the midsole. That paired with an egg crate-like design on the outsole makes slipping on these sneaks feel like a tiny massage for your toes.

As a special bonus, New Balance Fitness Ambassador Holly Perkins led our walking tour and shared six exercises every woman should be doing. Since only a few of these make a regular appearance in my gym routine, I shared them below so you can add the moves you are missing.

1. Sumo squat: Start with feet wider than shoulders width apart, toes pointed out and knees over toes. Sink into a deep squat, thighs parallel to the ground and your back straight. Push off with your heels, squeezing your glutes and inner thighs back into starting position. Try 3 reps of 10.

2. Single leg deadlift: Balancing on right leg with left leg slightly behind you and off the ground, reach down and touch the ground with your fingers. Return to starting position and repeat. Try 3 reps of 10 for each leg.

3. Calf raises: Holding onto a chair or other steady surface, raise your heels until you are on your tiptoes. Balance weight at the balls of your feet and pause. Lower slowly and repeat. Try 3 reps of 15.

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