Welcome! Log In | Register

K-Swiss

Give Back With the K-Swiss Stand Up To Cancer Line

Written on May 17, 2012 at 12:08 pm , by

Personalize your sneaks for an extra dose of motivation. (Photo courtesy of K-Swiss)

Many of us have been there: One of our family members or loved ones have been diagnosed with a chronic disease and given a grim prognosis. We feel an urgent desire to assist them, but can feel helpless against the powerful disease. Enter cause-based races, events and products, which offer an opportunity to support research and education so that future generations will hopefully experience fewer of these moments than we do.

One of our recent favorites? The K-Swiss/ Stand Up to Cancer (SU2C) partnership. The new SU2C line from the brand is about more than cute gear (although that is surely included)—it focuses on accelerating research projects that hope to bring a cure. K-Swiss is donating $5 for each SU2C product purchased through the end of 2013. And if your spiffy sneakers have you ready for a new challenge, you can join Team SU2C, which helps individuals or groups raise money for the charity by participating in sporting events around the country, like Rock ‘N’ Roll Marathons and Ironman triathlon events.

To learn more, click here or watch the video below.

More from FITNESS:

The Ultimate Swim, Bike, Run: Kona Ironman World Championship 2011

Written on October 26, 2011 at 3:36 pm , by

The official Ironman logo.

If you’ve ever done a triathlon, then you can appreciate something as powerful as an Ironman—the ultimate competition of some of the world’s fittest people. What I consider fit may be different than what others consider fit, but there’s no denying that this 2.4-mile swim, 112-mile bike ride and 26. 2-mile run (yes, a marathon) is a beast of a competition and one of the most physically and mentally demanding challenges you will experience. Training for a race like this takes much experience, determination and commitment, not to mention willpower, to get through those many miles and long hours of constantly pushing yourself.

Having competed in a couple Olympic-distance triathlons (that’s a mile swim, 25-mile bike and 6.2-mile run), I can tell you that training is intense: Long hours spent before work, after work and on weekends getting in the practice in the pool, on your bike and on the road. Sometimes, doing all three in one day. But if you’ve ever done one of these competitions, or have thought about it, then you also know how seriously fun they can be. Combining three sports in one breaks up the monotony of a regular marathon or a long bike ride. Plus, if you’re semi-”Type A” or uber competitive like me, then you might enjoy the challenge, and accomplishment, of completing each leg of the race and checking it off your list as you rush to the next challenge—swim, bike, run. To be able to train for an Ironman takes an understanding of how this sport works, including learning the proper nutrition and how to stay fueled throughout the entire race.

When I got the most amazing opportunity to watch the World Championship in Kona, Hawaii on October 8th, I literally jumped for joy! Instantly upon arriving in Kona, I developed a much bigger appreciation for what these athletes accomplished just by being there.

And, they're off! Official swim start.

Much to my surprise, it wasn’t just the elite athletes, who blew my away—it was the oldest competitor, an 81-year-old man from Oregon, and the 60-something-year-old breast cancer survivor, and Scott Rigsby, the man with two prosthetic legs who crossed that finish line before the 17-hour time limit that brought tears to my eyes. To be fit and healthy is something that anybody can practice and aim for, no matter the obstacles pitted against you—and these athletes are proof of that. Just like the three amazing people mentioned above, everybody racing has a story worth telling.

Read more

Stomp Away Childhood Obesity in Jillian Michael’s K-Swiss “Fly” Tubes

Written on October 19, 2011 at 10:10 am , by

K-Swiss FLY TUBES Run 100 from Jillian Michaels (Photo courtesy of K-Swiss)

Whenever something totally amazing hits my desk, I get really excited to share the news. So when our favorite TV trainer (Bob, we love you too!), Jillian Michaels, designed her first pair of lightweight running and training shoes for K-Swiss, I said sign me up for a pair!

The FLY TUBES from the Jillian Michaels Collection by K-Swiss are an awesome shade of forest green and yellow (her favorite colors!), and feature an eagle graphic with the mantra “Fly” inscription on the heel. Shoes that speak? I’m kind of loving that.

Not only do they look cool, but the real message of these shoes is even cooler. When you purchase a pair, a portion of the proceeds will go directly to the Alliance for a Healthier Generation, a non-profit organization whose mission is to reduce the prevalence of childhood obesity by 2015 and empower kids to make healthy lifestyle choices. I think these TUBES speak for themselves.

As new research finds about 17 percent of U.S. children aged 2 to 19 are obese, and with obesity rates expected to increase to about 65 million Americans within the next fifteen years, whatever each one of us can do to help this growing epidemic will surely help immensely. Do good and feel good with a pair of Jillian’s newest kicks! And if you’re thinking ahead, they make great holiday presents if I don’t say so myself.

Get your pair today sold exclusively on amazon.com!

Now tell us:Does a new pair of kicks motivate you to hit the road?