Welcome! Log In | Register

fitness bands

A New Fitness Band That’ll Shock You…Literally

Written on July 24, 2014 at 9:53 am , by

With more and more specialized gyms popping up around the country, and weight-loss guides sprawling across the shelves in just about every bookstore, trimming down is no longer a secret, and giving up is no longer a solution. Yet even with an abundance of tools and information, more than 25 percent of Americans still don’t exercise willingly, according to the CDC’s State Indicator Report on Physical Activity. Two words: Mind. Boggling.

While we won’t try to understand the laziness phenomenon that refuses to leave our country, we can guess that it’s why a new do-it-all fitness band is about to be released. And it’s so on top of making sure you achieve your goals, it’ll shock you—literally.

Set to release in 2015, Pavlok rewards you when you accomplish a goal and punishes you when you don’t (enter: shock factor). As of now, you can use the Pavlok app to choose from three goals: wake up earlier with the EarlyRiser alarm clock that shocks you when you hit snooze; increase productivity with Pavlok Focus, which will buzz, beep and eventually shock if you have too many tabs open on your computer (studies show too much multitasking doesn’t do you any good in the long run); or increase your gym time with Pavlok Fit, which tracks your sleep and activity levels.

“We’re not just trying to track data,” says Pavlok co-founder and CEO Maneesh Sethi. “What we’re trying to do is take data that other people are tracking and use that information in order to help close the loop and change the behavior.”

Sethi says he and the team will eventually create a wider selection of goals for users to choose from. They’re also working to create a money pot where users can win money when they go to the gym, for example, and lose money when they don’t, much like a few other apps we love. But to take it a step further, if you fail to hit the gym, you might get a nice little post on your Facebook wall that tells all your friends you didn’t go. Ouch.

The Pavlok app will initially be available on iOS, and the team hopes to have it working on Android devices by the end of the year. You can order a prototype now for $50, or wait for the final bands to be released, which will range between $149 and $229.

Image courtesy of Pavlok

More from FITNESS:

The Fitness Gear You Don’t Have (But Really Need)

Fitness Trackers Unite! The New Fitt App Creates a Battle of the Bands

Make It Happen: Solutions to Common Fitness Obstacles