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FitBit

Fitbit and Tory Burch Launch a Fit Fashion Collection We Love

Written on July 15, 2014 at 11:52 am , by

I love my Fitbit Flex as much as the next girl, and I swear, it really does make me walk more throughout the day (I’m seriously addicted to getting those little lights to flash on my wrist). But let’s be honest: the bands leave a little to be desired in the looks department. Of course, there’s been improvement over the last few years, and my current pink band blends with most of my outfits, but there’s no way you’ll catch me wearing it to the fancier events on my schedule (hello, wedding season).

Fitbit heard my cries for a fashion upgrade and are answering with total chicness. Enter their new collaboration with Tory Burch, which just launched an accessories line designed exclusively for the Flex. Your options: one of two silicone bands, both of which have the iconic Tory Burch pattern and retail for $38 apiece, or a piece of jewelry—specifically, a gold-tone pendant or bangle. The latter options are a little pricier, checking out at $175 or $195, respectively.

While the costs might seem high upfront, think about how often you’ll wear the band (um, every day) and how quickly you’ll make your money’s worth. After all, Fitbit users take 43 percent more steps when wearing their trackers compared to those who don’t measure any movement. So not only will you have a new, Insta-worthy fashion accessory, but you’ll be bettering your health every time you see that flashy little reminder on your wrist to go grab an afternoon coffee.

Oh, and don’t worry if you have yet to jump on the activity tracker trend. Tory Burch is selling the actual Fitbit Flex as well, so you can pick one up along with your new band. Happy stepping!

Photo courtesy of Fitbit

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Fitness Trackers Unite! The New Fitt App Creates a Battle of the Bands

Written on June 20, 2014 at 12:38 pm , by

Written by Anna Hecht, editorial intern

“Oh this? It’s just this thing I wear that tracks my sleep … and my steps … and calories burned.” A furrowed brow, accompanied by a silent, slow nod is the usual reaction I’ve received, following my Fitbit Flex fitness tracker spiel. But, for the many fitness fanatics who’ve embraced the tracker world, they’ll be excited to know that Fitt has just launched a new app that will seriously challenge Jawbone UP, Moves and Fitbit lovers to hit new goals.

The app (available now in the iTunes app store!) creates a fitness community for tracker users to join in on group challenges and motivate each other. Even better, getting started couldn’t be easier. All users have to do is download the app and sync it to their fitness tracker app. Instantly, you’ll be connected with friends, no matter what kind of fitness tracker they are using.

After you’re synced up, go ahead and add friends, scope out user profiles and most importantly–join group challenges. The day I signed up, the app showed that there were two challenges in progress. The first was a Fitbit-Jawbone UP face-off, challenging each team to take the most average daily steps for a month. The second challenge is the “June 18K a Day” challenge where all participants aim to take 18,000 steps a day in June. Yes, you heard that right: 18K per day. Cardio anyone?

Naturally, I jumped on the bandwagon for both. (… Go Fitbit!)

With Fitt there is nothing to lose (except the occasional pound  or two). And let’s be honest, most of us could use an extra reminder to get active every now and again, right?

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Feel-Good Fitness: Workout and Give Back During Breast Cancer Awareness Month

Written on October 3, 2013 at 1:41 pm , by

One in eight women will be diagnosed with breast cancer in their lifetime. You—yes, you—can make a difference. (Photo credit: Denise Crew)

Written by Alena Hall, editorial intern 

Bring on the pink! National Breast Cancer Awareness Month is finally here, flaunting more proud ribbons, charitable events and philanthropic products than ever before (don’t forget to check out our fave product picks!). If you’re struggling to decide how you’d like to give back this month, pick a program that aligns with your passions, too. Here are three ways to get your sweat on and support thousands of women as they brave the breast cancer battle. Now that’s a win, win.

  1. Xtend Barre is hosting Plié for Pink on October 19 and 20 at its participating studios. Donate $30 to take this 75-minute barre bootcamp that really works your legs, glutes and core. Proceeds go to Bright Pink, the only national non-profit organization that focuses on the prevention and early detection of breast and ovarian cancer in young women.
  2. Real Pilates NYC challenges you to a Mat-a-Thon with pro instructor Regina Arras at its Tribeca studio on October 23. This 75-minute Pilates mat class puts your endurance to the test with 20 rounds of hardcore sculpting moves. Sign up with a $50 donation and see how long you can last. If you make it to the end, your donation is capped at $50. If you tap out early, your donation amount will increase depending on how many rounds you completed. All proceeds go to the Breast Cancer Research Foundation. Game on!
  3. If Pilates isn’t for you, get your groove on at your local Zumba studio. The third-annual Party in Pink Zumbathons are held worldwide throughout the month with 75 percent of the event ticket fees going directly toward preventative research, a grant managed by Susan G. Komen.

For an added bonus, wear the FitBit Pink Flex Wristband ($99) during these workouts to track your crazy calorie burn. Throughout the month, FitBit will contribute $10 from every Pink Flex wristband sold to the American Cancer Society. Now what are you waiting for? Get out there and sport your pink power!

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