Yael Cohen, CEO of FCancer and proclaimed “Chief Cancer Effer,” is on a mission to educate about early detection—90 percent of cancers are curable in stage one. Part of her initiative, besides using humor to promote self exams (check out their hilarious video contest!), is to promote awareness that “everything you put into, onto and do with your body affects your health.” According to Yael, having a happy, healthy holiday season does exist by reverting back to the basics. “Eat clean, whole foods. Eat stuff that you know what it used to be. If you can’t tell what plant or animal it came from, try to avoid it. If it’s wrapped in tin foil or plastic, try to avoid it. If it doesn’t spoil, be scared,” she joked. Interested in baking lighter versions of your festive favorites? Try swapping out butter for coconut oil and use crushed dates or agave nectar over processed sugar. Chocolate lovers, embrace baking with carob for a low-fat, naturally sweet and caffeine-free alternative. Speaking of chocolate, we scored Yael’s famous brownie recipe sealed with a sweet tooth’s approval. Santa has nothing on this! Read more
Warning: Once you hear about Yael Cohen, 25, you’re probably going to feel a little lazy. In 2009, after watching her mother recover from breast cancer surgery Cohen heard the phrase “F Cancer” in passing, except it really stuck with her. “It’s just a sentence, but the sentiment is so natural and brave at the same time,” she told us at a visit to the FITNESS offices last week. In witnessing her mother’s experience with cancer she was shocked to find out that 90 percent of cancers are curable if caught in Stage 1. So she set out to found FCancer, a non-profit organization dedicated to educating Generation Y to learn and teach their parents about early detection. You read that right, the kids teach the parents this time around. “All kids think they know more than their parents,” said Cohen, “and with our site we give them the tools so that in this instance, they actually do.”
Cohen’s site, letsfcancer.com uses social media (which 99.9 percent of Gen-Yers are already on) to spread their digital campaigns like The Cancer Talk, where celebrities from Sophia Bush to Adrian Grenier made YouTube videos of their experiences of having The Sex Talk with their parents, how to give your parents The Cancer Talk and the importance of early detection.