Written on January 31, 2013 at 9:00 am , by Colleen Moody
Whether you’re excited for the game, Beyoncé, or just an excuse to throw a party on a Sunday night, the Super Bowl is just around the corner. New York Giants Quarterback Eli Manning (you may have heard of him a time or two, especially this time last year?) is teaming up with Kinect for Xbox360 and NFL Play 60 for the 60 Million Minutes Challenge, to recruit one million kids across the country to pledge to be active for 60 minutes each day. According to the Centers for Disease Control & Prevention, more than a third of American children and adolescents are obese or overweight, and with Kinect for Xbox 360, families can get off the couch and get in exercise without it feeling like a chore. We chatted with Manning, who is in his hometown New Orleans for the Super Bowl on the campaign, and how he keeps his own family active.
Tell us about the 60 Million Minutes Challenge with NFL Play 60 and Kinect for Xbox360. Why was it important for you to get involved in this?
I love the concept of getting kids to make it a priority to exercise for 60 minutes a day. It’s easy in the summer and when the weather is warm, but now that it’s winter and it’s dark and cold out activity levels can really drop. With Xbox360 Kinect, kids can still play beach volleyball or track and field or whatever else they love to do inside. We clearly have a problem in this country with obesity, and I hate to see kids who aren’t healthy and missing school because of their health issues. I also want to get kids out and running around above all else because it’s fun! It’s fun to be a kid and play outside with your friends or parents or grandparents. The more active kids are with others, the more it won’t seem like exercise. Read more