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breast cancer awareness month

Feel-Good Fitness: Workout and Give Back During Breast Cancer Awareness Month

Written on October 3, 2013 at 1:41 pm , by

One in eight women will be diagnosed with breast cancer in their lifetime. You—yes, you—can make a difference. (Photo credit: Denise Crew)

Written by Alena Hall, editorial intern 

Bring on the pink! National Breast Cancer Awareness Month is finally here, flaunting more proud ribbons, charitable events and philanthropic products than ever before (don’t forget to check out our fave product picks!). If you’re struggling to decide how you’d like to give back this month, pick a program that aligns with your passions, too. Here are three ways to get your sweat on and support thousands of women as they brave the breast cancer battle. Now that’s a win, win.

  1. Xtend Barre is hosting Plié for Pink on October 19 and 20 at its participating studios. Donate $30 to take this 75-minute barre bootcamp that really works your legs, glutes and core. Proceeds go to Bright Pink, the only national non-profit organization that focuses on the prevention and early detection of breast and ovarian cancer in young women.
  2. Real Pilates NYC challenges you to a Mat-a-Thon with pro instructor Regina Arras at its Tribeca studio on October 23. This 75-minute Pilates mat class puts your endurance to the test with 20 rounds of hardcore sculpting moves. Sign up with a $50 donation and see how long you can last. If you make it to the end, your donation is capped at $50. If you tap out early, your donation amount will increase depending on how many rounds you completed. All proceeds go to the Breast Cancer Research Foundation. Game on!
  3. If Pilates isn’t for you, get your groove on at your local Zumba studio. The third-annual Party in Pink Zumbathons are held worldwide throughout the month with 75 percent of the event ticket fees going directly toward preventative research, a grant managed by Susan G. Komen.

For an added bonus, wear the FitBit Pink Flex Wristband ($99) during these workouts to track your crazy calorie burn. Throughout the month, FitBit will contribute $10 from every Pink Flex wristband sold to the American Cancer Society. Now what are you waiting for? Get out there and sport your pink power!

More from FITNESS:

3 New Ways to Show Support During Breast Cancer Awareness Month

Written on October 3, 2012 at 2:07 pm , by

Don’t forget to squeeze in some extra workouts this month–sweating for an hour a day can reduce your breast cancer risk by 15 percent. (Photo courtesy Peter Ardito)

October has become a sea of pink. From NFL uniforms to charity concerts and more, breast cancer awareness is doing just that–making everyone, everywhere aware. You may know causes and initiatives like the Susan G. Komen Foundation, Avon Foundation and more, but there are tons of ways you can get involved this month. To help you not get overwhelmed on where to give or how to help, check out these causes and sites below:

1. Support the newly diagnosed: Women who are dealing with breast cancer need a support system, and while friends and family may provide that, most can’t relate to what their loved one is going through. If you or someone you know has recently been diagnosed, recommend mybcteam.com, a social network strictly for women battling the disease. You can search for women in your area, read their stories, get doctor recommendations and even what medications they’ve tried to connect and get help, both medically and emotionally. Read more

Martina McBride Joins the Fight Against Breast Cancer

Written on October 2, 2012 at 9:08 am , by

Martina is fighting breast cancer, are you? (Photo courtesy of Joe Dickie/Generation Photography)

October is Breast Cancer Awareness Month  and soon you’ll see a lot of great companies jumping on board to support such a worthy cause. For the last 13 years, you’ve likely seen Yoplait’s pink lids stocked in the yogurt aisle of your grocery store, ready for you to redeem the little code that signals a donation to the Susan G. Komen for the Cure Foundation. But this year, the Save Lids to Save Lives initiative is going bigger.

While you’ll still find the standard pink lids on Yoplait’s yogurt, they’ll also be popping up on more than 20 General Mills brands – think Honey Nut Cheerios, Progresso, Pillsbury and more. The program still works the same: Find a pink lid, clip it and hand it off to your favorite mail person by June 30, 2013. For every lid received, General Mills will donate 10 cents to Susan G. Komen for the Cure, up to $2,500,000. Eat to save lives? Now that’s something we can do!

Need a little more to sweeten the deal? Multi-platinum country crooner Martina McBride has teamed up with the campaign to help further raise awareness. After her hit “I’m Gonna Love You Through It” touched so many people who have been affected by cancer, we couldn’t think of a better spokesperson ourselves. We chatted with the star to find out more about her involvement, and which General Mills product she’s clipping pink lids from!

Why did you get involved in the Save Lids to Save Lives Campaign?

When I worked on my song “I’m Gonna Love You Through It,” I got to meet a bunch of cancer survivors and their families, friends and supporters. It really had an impact on me and I made a connection and just wanted to do something to give back and make a difference. Then this opportunity came up with General Mills, and I had worked with them before, so I thought it was a great, simple way to give back.

So you’re now involved with this campaign that fights cancer, and your song has really become an anthem for those battling cancer. Is this a cause that’s close to you?

I think it’s a really important cause and it affects so many people. I didn’t write the song myself, but when I first heard it, I felt really moved by it and it wasn’t like anything I had ever heard before. I felt like it was really inspiring and that’s what I try to do with my music. I felt like this could inspire at least one person.

Read more

Drink Up with a Nestlé Pink Pack for BCA Month

Written on October 19, 2011 at 12:08 pm , by

Keep your eyes peeled for Nestle Pure Life's Pink Pack this month. (Photo courtesy of Nestle Pure Life)

Hollywood got quite the shock this week when E! News host Giuliana Rancic announced that she was in the early stages of battling breast cancer, stressing the importance of early detection and BCA month that much more.

To help with the cause, Nestlé Pure Life bottled water is partnering with The Breast Cancer Research Foundation for the second year to help fund researchers who are trying to identify a drug that will prevent the development of cancer in those with the mutations in the BRCA gene (the breast cancer susceptibility gene) before it occurs as a detectable lump. This drug would have the potential to save women from having to undergo a bilateral mastectomy, the only other known preventative step for those with the inherited genetic mutation.

To support the cause, ten cents from every package of Nestlé Pure Life containing the special “Pink Pack” packaging will be donated to the Breast Cancer Research Foundation. Nestlé Pure Life was able to donate $500,000 last year through the campaign’s efforts and is hoping to increase funds this year. So before you stock up on bottled water this weekend, check the label to make sure you’re helping out where you can!

For more information, visit nestle-purelife.us.

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Support Your Dynamic Duo (And a Great Cause)

Written on October 17, 2011 at 4:09 pm , by

Written by Alyssa Belanger, editorial intern

Sport a look that supports breast cancer research. (Photo courtesy of Equinox)

All month long, we’ve been highlighting ways to help support breast cancer awareness. And when we saw Giuliana Rancic, young and vibrant, announce this morning on The Today Show that she was recently diagnosed with breast cancer, it was a striking reminder that there’s still a lot of work to do to prevent the disease from affecting more women.

The apparel company 15Love has teamed up with Equinox fitness clubs nationwide and Pure Yoga studios of New York City to offer special pink sports bras during October. Ten percent of sales of 15Love’s special line of sports bras, seen at left, will be donated to the Breast Cancer Research Foundation (BCRF).

Since the founding of BCRF in 1992, the Breast Cancer Research Foundation has grown tremendously. Thanks to the support of fundraisers like 15Love, the foundation has been able to increase its annual funding by more than 200 times over and is currently financing 186 scientists in 12 countries worldwide! Scientists funded by BCRF have led the way in discovering more about genetic links to breast cancer, preventative measures and treatments for breast cancer.

These sports bras are a fitting way to donate to BCRF because they may give you that extra push you need to hit the gym (cute new gym wear always makes us want to get out and show it off!). And according to recent studies, just four hours of physical activity each week can help boost your body’s immune system while lowering estrogen levels and your risk of developing breast cancer.

You can get your 15Love bra, available in pink with interchangeable striped or cheetah print straps, for $53 at any Equinox location or a Pure Yoga Studio in New York City.

More from FITNESS: Know what’s normal (and what’s not) with our guide to healthy breasts.

Ghirardelli Chocolate Joins the Breast Cancer Fight

Written on October 6, 2011 at 9:45 am , by

This treat helps you do good and feel good. (Photo courtesy of Krueger PR)

With Breast Cancer Awareness Month in full swing, food companies are jumping on board to support such an important cause. Ghirardelli is ready to fight with their new line of Intense Dark chocolates—for every Intense Dark pink ribbon code entered online (code on the inside of the packaging), they’ll donate one dollar to the National Breast Cancer Foundation up to $100,000. Dark chocolate has been proven to be good for you, so why not indulge your sweet tooth this month?

We taste-tested the new chocolates in the office and they were a big hit! See what our editors thought of each variety:

“I loved the Evening Dream (with 60 percent cacao) chocolate,” says freelance editorial assistant Samantha Shelton. “If chocolate gets too dark, it gives me a stomach ache. This gives me a healthy dose, and satisfies my sweet tooth, without making me regret it later.”

“I wasn’t sure I wanted a chocolate bar with toffee bits and caramelized almonds in it (what can I say, I’m a purist), but one bite of the Toffee Interlude immediately convinced me otherwise,” says executive editor Pam O’Brien. “It’s rich, super-chocolaty and totally satisfying, plus the almonds and toffee give it a nice crunch. Yum!”

“Twilight Delight (with 72 percent cacao) was a fantastic pick-me-up to beat that 3 p.m. slump,” says fitness editor Jenna Autuori. “It had just the right amount of dark chocolate and it was easy not to go overboard because just a small piece was rich and really satisfying.”

“The Midnight Reverie (with 86 percent cacao) is amazing,” says senior editor Bethany Gumper. “I don’t always like dark chocolate, and this is very dark chocolate, but it’s rich and fudgy. I’d pair a square or two with my afternoon cup of coffee.”

For more information about this sweet campaign, visit ghirardelli.com/intensedark.

Now tell us: What’s your favorite way to support Breast Cancer Awareness month?

Chip in and Support Breast Cancer with Food Should Taste Good

Written on October 4, 2011 at 9:37 am , by

Pop some chips in a pink bag and support a good cause! (Photo courtesy of Food Should Taste Good)

The next time you’re craving your usual midday snack, buy a bag of Food Should Taste Good chips to go do some good as you munch.

The brand is releasing its second annual limited-edition pink bags for Multigrain and Sweet Potato flavors, on shelves through the month of October. For each bag purchased, Food Should Taste Good will donate a portion of sales up to $100,000 to organizations like The Breast Cancer Research Foundation, Susan G. Komen for the Cure Massachusetts, and The Ellie Fund.

You can also help out online! Visit the Food Should Taste Good Facebook page to purchase and gift an online free bag coupon to your friends. The brand will donate 100 percent of all the proceeds purchased through the online promotion, plus you’ll win major points with your friends by treating them to a free snack!

For more information, visit foodshouldtastegood.com.

NYC Readers—Run with Under Armour this Weekend!

Written on September 27, 2011 at 8:01 pm , by

Support the cause for Breast Cancer Awareness Month! (Photo courtesy of Under Armour)

Hey New York City readers: If you have a friend or loved one affected by breast cancer, we found the perfect opportunity to support the cause. This Saturday you can run in Central Park with our friends over at Under Armour for their Power In Pink: On The Run NYC program. Go for an easy 2.5 mile guided run through the park, ending at Bloomingdale’s on 59th Street.

Do you really think that would be all? Head into the store and Under Armour will provide you with free fitness consultations with certified trainers, enjoy a relaxing sports massage and receive a complimentary gift with any Under Armour purchase.

Marathon training? Get up early and add this into your morning routine. Looking to turn over a new leaf next month? Make October 1st the day to do it! Plus, the first 50 people to register will be automatically entered to win a $1,000 donation to his/her choice of breast cancer charities that Under Armour supports. Two people will win. Find out more about registration here.

When: Saturday, October 1st

Where: 9 a.m. run begins at East 61st Street & 5th Avenue entrance to Central Park; in-store event from 10:30 am to 12 pm