Welcome! Log In | Register

breast cancer awareness campaigns

Drink Up with a Nestlé Pink Pack for BCA Month

Written on October 19, 2011 at 12:08 pm , by

Keep your eyes peeled for Nestle Pure Life's Pink Pack this month. (Photo courtesy of Nestle Pure Life)

Hollywood got quite the shock this week when E! News host Giuliana Rancic announced that she was in the early stages of battling breast cancer, stressing the importance of early detection and BCA month that much more.

To help with the cause, Nestlé Pure Life bottled water is partnering with The Breast Cancer Research Foundation for the second year to help fund researchers who are trying to identify a drug that will prevent the development of cancer in those with the mutations in the BRCA gene (the breast cancer susceptibility gene) before it occurs as a detectable lump. This drug would have the potential to save women from having to undergo a bilateral mastectomy, the only other known preventative step for those with the inherited genetic mutation.

To support the cause, ten cents from every package of Nestlé Pure Life containing the special “Pink Pack” packaging will be donated to the Breast Cancer Research Foundation. Nestlé Pure Life was able to donate $500,000 last year through the campaign’s efforts and is hoping to increase funds this year. So before you stock up on bottled water this weekend, check the label to make sure you’re helping out where you can!

For more information, visit nestle-purelife.us.

More from FITNESS:

How to Do a Breast Self-Exam

Your Guide to Healthy Breasts: What Those Lumps and Bumps Really Mean

Chip in and Support Breast Cancer with Food Should Taste Good

Written on October 4, 2011 at 9:37 am , by

Pop some chips in a pink bag and support a good cause! (Photo courtesy of Food Should Taste Good)

The next time you’re craving your usual midday snack, buy a bag of Food Should Taste Good chips to go do some good as you munch.

The brand is releasing its second annual limited-edition pink bags for Multigrain and Sweet Potato flavors, on shelves through the month of October. For each bag purchased, Food Should Taste Good will donate a portion of sales up to $100,000 to organizations like The Breast Cancer Research Foundation, Susan G. Komen for the Cure Massachusetts, and The Ellie Fund.

You can also help out online! Visit the Food Should Taste Good Facebook page to purchase and gift an online free bag coupon to your friends. The brand will donate 100 percent of all the proceeds purchased through the online promotion, plus you’ll win major points with your friends by treating them to a free snack!

For more information, visit foodshouldtastegood.com.

Help Yoplait Save Lids to Save Lives This Month

Written on October 3, 2011 at 9:35 am , by

One little pink lid can make a big difference. (Photo courtesy of Yoplait)

Want to support Breast Cancer Awareness month but have no clue where to start? You can start by eating (seriously!). Yoplait has made it ridiculously easy to do a good deed with its 13th annual Save Lids to Save Lives campaign to help Susan G. Komen for the Cure.

Whenever you buy a BCA Yoplait cup, just save the pink lid to mail it in or redeem it online. Yoplait will donate ten cents to a local Susan G. Komen for the Cure affiliate in your area for each lid redeemed by December 31, 2011 up to $2 million. Not only are you supporting a good cause, you have the chance to make a big impact to an organization in your area that is near and dear to your heart.

To redeem your lids online and get more information about the campaign, visit savelidstosavelives.com.

Now tell us: How are you supporting BCA month?

More from FITNESS: