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Hera Sport: A Community for Sports-Loving Fashionistas

Written on September 15, 2014 at 11:14 am , by

Written by Jacklyn Kouefati, editorial intern

We’re all about crushing those double standards. But when it comes to athletics, specifically the NFL, women are losing the fight for dominance, which is why we’re so excited Hera Sport is now a thing.

Launched just a couple of weeks ago, founder Elizabeth Vagianos created the online community specifically for female sports fanatics looking for a place to get their fashion fixes. Because let’s be honest: The whole sports-crazed fashionista thing is pretty badass.

“I grew up watching sports with my mother and my three sisters,” she says. “My father would cook Sunday afternoon lunch for us while we watched football.”

Role reversal for the padres, much? We’re into it. “I saw that I wanted to have this community my mother had built for us in our home,” she says, “I wanted to have that with my peers, but I really couldn’t find anything out there that was a community of women who enjoyed sports but were still feminine and enjoyed fashion and stylish things.”

The website features an array of topics, including fashion and beauty—outfits to wear and fun nail art, aka “fanicures”; food and health; travel; playbook—lots of fantasy football and baseball coverage; and Words of Lizdom, where Vagianos gives her own bits of advice.

“I’m Greek American and I’ve always loved Greek mythology. Hera to me symbolized the ‘it’ girl,” the Patriots fan says. “She was Zeus’s wife and she was powerful. It wasn’t about her beauty, like maybe Aphrodite or other goddesses. It was her strength and her power as a female. I really wanted my brand to be driven by a strong female name.”

Mission accomplished? “A lot of women are telling me that they finally found their home—a place that they can be feminine but be fans in an unintimidating community. It’s been really nice to hear.”

Vagianos envisions Hera partnering with the NFL to bring about an even bigger community of women who can “enjoy sports with style.” We’ll be rooting for her—and Hera—but in the meantime, join us as we make our own fanicures.

“Hands down, the biggest misconception is if you’re feminine and stylish that means that your knowledge base is nil,” Vagianos says. “So basically being a woman means really not knowing about the game, and that’s something I really want to address with this site.”

Photo courtesy of Hera Sport

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Fitness Kicks Off NYFW with Athleta’s Crush Of Adrenaline

Written on September 4, 2014 at 2:11 pm , by

Activewear as a fashion trend is not a new fad; for years, women have been spending increasingly more time and money on their workout wardrobes as fitness apparel becomes a norm for everyday attire. But Athleta has taken it to the next level with their adrenaline-pumping performance-turned-runway show, which acted as the unofficial start to NYFW—especially for us here at FITNESS.

Not your average runway show in the slightest, Athleta combined the athletic efforts of trampolines, jogging, yoga, breakdancing and more to showcase the wide range of sports and movement that can be done in the clothing. The show certainly lived up to the name “Crush of Adrenaline” and removed any traces of doubt that activewear can’t be a fashionable option.

The most important element to Athleta, as explained to us by senior design director Nancy Taylor, is that they create clothes that are fashionable and practical. “So it’s not extreme, overt athletic wear, but it combines both facets demonstrated honestly—not by traditional runway models—but true athletes performing in it in front of your eyes.”

“We’re seeing activewear and fitness emerge as a huge trend within fashion because women want to be healthy and active every day but not have to change a million times a day,” Taylor said backstage before yesterday’s show. One perfect example: the jogger pant, which, as Taylor described, would transition well through evening if paired with the right top.

We’re all about bridging the gap between chic outfits and heart-pumping workouts, so here’s to hoping there are more fitness-inspired shows at NYFW!

Photos courtesy of Athleta

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U.S. Open Women to Watch: Fashion Edition

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Triathlon Training: Beauty Essentials

Written on August 28, 2014 at 10:18 am , by

Being a beauty editor at FITNESS magazine is, in my humble opinion, the best job in the world because I get to combine two of my greatest passions: beauty and fitness. Not surprisingly, these two worlds collide quite often, but it goes to a whole other level when I’m training for a triathlon. I recently spent weeks preparing for and completing the New York City Triathlon and take it from me: training across three different disciplines does wonders for your body, but it can wreak havoc on your hair and skin. As one of the more equipment-heavy sports out there (think: goggles, swim cap, bike, cycling shoes, helmet, sunglasses, running sneakers, etc.), it only seems fitting that triathlon would also require a bundle of beauty products that are essential to prepping for race day. Here are my tried-and-true training must-haves:

Lady Anti Monkey Butt Powder ($6, drugstore.com)
Despite the cheeky name and packaging, this powder protects your bum and thighs from chafing on the bike and during the run by absorbing moisture.

Blistex Medicated Lip Balm SPF 15 ($2, dugstore.com)
My favorite balm is a lip-saver during long training rides, stashes easily in my jersey pocket and offers sun protection, too.

Skyn Iceland Hydro Cool Firming Gels ($30, skyniceland.com)
I’ve been obsessed with these hydrating, soothing pads for years. They’re my secret weapons for fading goggle marks around my eye area after countless laps in the pool.

Supergoop! Everyday Sunscreen with CRT SPF 30 ($19, supergoop.com)
Even when I’m dripping with sweat (which is always), the super lightweight and water-resistant formula of this sunscreen protects my face without stinging my eyes.

Coola Unscented Sunscreen Spray SPF 30 ($32, coolasuncare.com)
The spray-on application is quick and easy before rides and runs and won’t leave behind a greasy residue.

Aquaphor Healing Ointment ($6, drugstore.com)
Use this on your chamois to prevent saddle sores or apply it to the back of your heels to ward off blisters. Since it’s oil-based, you don’t want to use this with your wetsuit because the heavy oils will start to degrade the neoprene. Instead, I use a water-based product like Body Glide for Her ($8, drugstore.com) to prevent chafing.

Swim Spray ($15, swimspray.com)
As mentioned here, this 100% natural, vitamin C spray neutralizes the odor of chlorine on your skin, hair and suit so you don’t have to walk around all day smelling like a walking pool.

Venus Embrace Sensitive Razor ($13, drugstore.com)
A fresh shave is key for both swimming (so you don’t have any embarrassing stubble and your wet suit slides on and off easily) and biking (some think silky smooth skin makes you more aerodynamic which is why even many male cyclists shave their legs). This keeps my skin soft and stubble-free without any irritation.

Kiehl’s Ultra Facial Crème Intense Hydration ($27, kiehls.com) and Avène After-Sun Care Lotion ($21, dermstore.com)
Needless to say, pool time and multiple showers dry out your skin. These two moisturizers (Kiehl’s for face; Avène for body) help relieve that tight, dehydrated feeling instantly.

Pantene Pro-V Damage Detox Weekly Rehab Crème ($7, pantene.com)
Even with a swim cap, the chlorine still manages to dry out your hair. This once-a-week treatment saves my strands from feeling like straw.

First Aid Beauty Eye Duty Triple Remedy ($36, sephora.com)
I use this eye treatment to de-puff and brighten my under eye area after early morning training sessions.

More from FITNESS: 

Triathlon Training: 4 Tips for Transitioning into the Sport

Triathlon Training: Meet Zoot Sports Athlete Jennifer Vogel 

Gear Up for Your Triathlon 

U.S. Open Women to Watch: Fashion Edition

Written on August 27, 2014 at 9:51 am , by

Don’t get us wrong; we love the U.S. Open primarily for its action-packed matches, incredibly talented athletes and unexpected wins from the underdog. But, tennis is also one of the few sports that allows for a little personality to shine in every outfit. So when the official US Open 2014 seedings were released by the U.S. Tennis Association, we decided to combine the numbers with a little bit of their expected fashion choices—we always want to keep you 100 percent informed, after all. These are only a few of the looks that have been confirmed and we can’t wait to see what else comes down the runway court.

Serena Williams (and our May cover star!)

Never one to bore on the tennis court, Serena always keeps it fun and bright.

Seeded: 1

Country: United States

Maria Sharapova

Maria’s look is cool and sleek, keeping her focused and driven during the match.

Seeded: 5

Country: Russia

Eugenie Bouchard

As the youngest top-rated player, Eugenie keeps it bright and fun to match her age, but not too distracting: she’s out here to win.

Seeded: 7

Country: Canada

Ana Ivanovic

You can never go wrong with an all-black ensemble and Ana adds a little pop of color with her mint shoes.

Seeded: 8

Country: Serbia

Caroline Wozniacki

Caroline’s look is flirty and fun, but remains trim and practical for ultimate performance.

Seeded: 10

Country: Denmark

Victoria Azarenka

The blue and white combo is always a good choice: clean and simple with pops of sophisticated color.

Seeded: 16

Country: Belarus

Andrea Petkovic

Forget orange, nude is the new black: simple, but oh so chic. Andrea is keeping her eye on the prize.

Seeded: 18

Country: Germany

You can find all items for purchase online here, so you can recreate the player’s looks yourself. Which outfit is your favorite?

Pictures courtesy of Nike and Adidas

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Jillian Michaels Dishes on Her New IMPACT Clothing Line, How to Stay Motivated and What’s on Her Playlist

Written on August 22, 2014 at 4:52 pm , by

Jillian Michaels is officially our idol. She won us over when we first met her as the tough-but-lovable trainer way back when on The Biggest Loser, continued to impress us with her ever-growing health and fitness empire, and now she’s completely blowing us away with her latest endeavor: a new activewear line IMPACT, available at Kmart. Not only is it cute and practical, but it’s completely affordable—the highest price comes in at $37 for a yoga tote! If these clothes help us work out even half as much as Jillian does (seriously, do you see those arms?), sign us up!

Why don’t you tell us about your line and why you decided to work specifically with Kmart?

Honestly, a cool, athletic apparel line is something that we’ve been trying to do at my company for about 8 years now. It’s been so hard to find a partner that is going to give my customer accessibility and affordability, and also really care about more than just a profit. I wanted a partner to care about whether these clothes are really performing, are they cool-looking, do they make the customer feel confident and empowered?  The Kmart people were like, “We really want you to do your thing and get involved.” So it’s a really good home for my brand.

What were the most important aspects to you when developing the apparel itself?

It really did have to have these three things equally: it needed to perform, it needed to look cute and it needed to be affordable. I’ve just grown very sensitive to the reality of women in poverty and there are so many women who are honestly one paycheck away from bankruptcy. So, I mean, to turn around and ask people to spend $100 on a pair of capris that you know is costing that retailer $5 to make, is disgusting. These women need to be healthy too, and they might only be able to afford one or two things so I need those things to last. They can’t wear those capris like twice and then wash them and then they’re see-through, they’re falling apart, they’ve lost their elasticity. So, I just really need my customer to be able to afford at least one or two pieces that will last. I’m just super sensitive to that right now.

What is your typical workout routine right now?

Personally, I like to mix it up. So we created a program called Body Shred, which is quite honestly my best offering. It’s a holistic workout because it hits every muscle in the body and it changes consistently. There are over 300 different exercises in the program’s repertoire so the trainer has the ability to create the program, so it has a format and a science and therefore the customer never adapts and plateaus. It hits on every fitness modality and, to me, that’s really important. So I train very much in that way. You know, I don’t just do yoga, I don’t just do endurance training or I won’t just do boot camp. I train with every modality; I hit my muscles at as many angles of push and pull as possible. I change my workout constantly because I think that’s best way to get in shape and the most functional in your life to prevent injury and to stay healthy. It’s critical that you constantly shift things. So if you are a person who loves yoga, try a CrossFit class. If you are a CrossFitter, I think you need to get out and do a yoga class. Just be sure to mix it up.

How do you motivate yourself on those days when you’re just not feeling like working out?

I really tell people that they need to establish a why in life. So for example ‘I want to be healthy…’ What does that mean to you? What does it look like in your life? You know, does it mean you’re running triathlons to bond with your 20-year-old son when you’re 50? Or does it mean that you’re 20 years old and you want to wear a two-piece instead of a one-piece at Spring Break? What does it mean to you? So you have to really establish and identify what health looks like as it manifests in your life and when you have that why to live for, it makes the how way more tolerable. You know, I don’t love chicken and broccoli, I don’t love working out at the gym – I really don’t love it – but then I think about when I am able to pick up my son and spin him around, or wear my skinny jeans, or wear that two-piece instead of that one-piece, all those things do matter to me and it pushes me. You know, in life, work with purpose is passion; work without purpose is punishment. So really establish a detailed and defined why and that’s going to be your lasting source of motivation to tolerate those things that quite honestly aren’t always pleasurable in the moment.

Current favorite workout song or playlist?

When it comes to music for working out, I like to listen to a lot of EDM, so Alesso, Avicii, Tiesto – they’re my favorite for pumping up and pushing myself. But, at the moment, just in general, I love Sia’s new album. I’m obsessed with her song ‘Fire Meet Gasoline,’ it’s like on repeat. She has a killer new album.

If you could give one piece of health/fitness advice to our readers a whole what would it be?

Live the life you want, not the life you think you should. I think when you follow that advice it all works out. It won’t be easy, but it’ll be worth it.

Check out Jillian’s full line at Kmart.com and if you need a crank in your calorie burn, get ready to sweat with Jillian. FITNESS readers can access week 1 and 2 of her Shred program for FREE, courtesy of FitFusion. But no procrastinating—you’ve only got two weeks!

Week One:

Week Two:

Photo courtesy of Sara Jaye Weiss

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Fashion Favorite: CRAP Eyewear

Written on August 19, 2014 at 9:56 am , by

In every woman’s collection of accessories, a statement pair of sunglasses is a must. However, most people tend to stick to their one perfect shape and focus on practicality, rather than fun. But why do we do that? Don’t we all deserve a pair of sunglasses that makes us feel like a million bucks while spending a fraction of the price? CRAP Eyewear, ironically named, is your answer to a cool, funky pair of sunglasses that won’t break the bank.

Self-described on their website as “an independent sunglass founded by a couple of beach rats who still own and operate the brand,” CRAP Eyewear is gaining popularity all over the country as the low-maintenance, stylish option we all crave. With style names like “The Human Fly,” “The Diamond Brunch” and “The Nudie Mag,” the brand offers frame shapes that you don’t see everyday, which is exactly their angle. It’s a budget-friendly alternative that yields a big reward in the chic department. Every collection ranges in colors and shapes and every pair is under $60. Consider me sold.

Here are a few of my personal favorites, but check out the rest of their Summer ’14 collection on their website.

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Fashionably Fit: Celebrate the Running Skirt’s 10-Year Anniversary

Written on August 6, 2014 at 5:45 pm , by

Written by Anna Hecht, editorial intern

What’s more fun than looking super cute while training like a beast? Answer: nothing. Which is why we totally love a good running skirt. This fall, the brand behind the original, Skirt Sports, celebrates its 10-year anniversary with a “Virtual 10 on 10 Run” on September 13th. As you probably guessed, we’re joining the fun and are pretty pumped to sport this season’s trendiest styles.

Before we get down to the nitty-gritty of what exactly a “Virtual 10 on 10 Run” entails, we must talk about just how crazy it is that the running skirt has officially been around for an entire decade. News like this can make a girl feel pretty old. I mean, we’re talking 2004 here, back when Usher’s “Burn” was the top pop single and movies like Mean Girls and The Notebook were rockin’ the big screen (We still love you, RyGos and Rachel).

It was also the year that professional triathlete Nicole DeBoom debuted the running skirt—while winning Ironman Wisconsin, no less—and used her prize money to start Skirt Sports, a brand that’s dedicated the last decade to making women look and feel great while running. Talk about major girl power.

So, what exactly is this virtual run, and how can you participate? From September 13-15, Skirt Sports invites women from around the world to run either a 10K or 10 miles (if you happen to live in Boulder, CO you can run with the Skirt Sports team!). Sign up here, and share your training and race-day adventures on social media—just remember to tag @SkirtSports. Every participant that registers will receive a gift certificate to Skirt Sports, a Lucky #10 race bib and a finisher’s gift post-race.

Still new to the world of running skirts? Check out some of our fave picks below. From the most fashionable styles to the best options for optimal performance, you’ll love the freedom that comes with wearing skirts while running your fastest. What are you waiting for? Time to suit up, sign up and pound some pavement. Happy training!

From Left to Right:

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Converse and Missoni Team Up Again

Written on August 4, 2014 at 9:33 am , by

Just when we thought our Chuck Taylors couldn’t get any cooler, Converse announces its All Star Missoni Collection, featuring Missoni’s signature zigzag designs on the classic Converse silhouette. In their eighth sneaker collaboration together (why change something that works, right?), the brands’ Fall 2014 line features black and white, black and teal, and purple and beige patterns available in both men and women’s sizes. The new kicks debut today at Nordstrom (almost a month before you can find it at retail stores and Converse.com) and includes a style exclusive to Nordstrom, so get them while you can and get ready to show off more than just your skills on the court!

Converse Chuck Taylor All Star Missoni (Exclusive to Nordstrom, $85)

Converse Chuck Taylor All Star Missoni ($85 – $100)

Converse Chuck Taylor All Star Fancy ($95 – $100)

Images courtesty of Converse Inc.

Which pattern and style are your faves? 

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Fit Blogger We Love: Style of Sport

Written on July 16, 2014 at 12:42 pm , by

Written by Mary Christ Anderson, deputy editor

Being an editor at FITNESS, I’m always looking for scoop on what’s now and next for the sporty lifestyle. One blog I make a must is StyleofSport.com. I think I’ve settled on a cute beach tote when —poof—my new favorite pops up in the Style of Sport newsletter. SOS’s founder Claudia Lebenthal always nails the haute and cool mix of picks because she has an eye for design. “There’s a definite intersection of sport with fashion, art, news and culture and I see it everywhere: in magazines and movies, on ski slopes, at the gym or a photo gallery—you name it,” says Lebenthal. (She was a visuals director at both Women’s Sports & Fitness and Self—I know because we worked at both together!—before she set her sights on, well, sites.)

“At first, I wanted to have a store that sold the sporty chic clothes I loved and worked out in,” she says. “That sparked me to bring together my collection of what I was craving online instead.”

Much like planning the spreads in magazines, Lebenthal scouts the season out and plucks the best gets for SOS. And you can tell she’s the real deal from her exploits—paddle boarding, flyfishing, kite surfing, back country skiing—all of which she shares, along with other profiles and tidbits. (You’ve got to read the essay she penned for FITNESS to be inspired. Readers wrote to us that they had co-opted her you-can-do-this mantra in that essay: It’s your level now.

“My goal,” says Lebenthal, “is to appeal to both the athlete and fashionista. Performance is the bottom line but style is what makes it fun!”

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Fitbit and Tory Burch Launch a Fit Fashion Collection We Love

Written on July 15, 2014 at 11:52 am , by

I love my Fitbit Flex as much as the next girl, and I swear, it really does make me walk more throughout the day (I’m seriously addicted to getting those little lights to flash on my wrist). But let’s be honest: the bands leave a little to be desired in the looks department. Of course, there’s been improvement over the last few years, and my current pink band blends with most of my outfits, but there’s no way you’ll catch me wearing it to the fancier events on my schedule (hello, wedding season).

Fitbit heard my cries for a fashion upgrade and are answering with total chicness. Enter their new collaboration with Tory Burch, which just launched an accessories line designed exclusively for the Flex. Your options: one of two silicone bands, both of which have the iconic Tory Burch pattern and retail for $38 apiece, or a piece of jewelry—specifically, a gold-tone pendant or bangle. The latter options are a little pricier, checking out at $175 or $195, respectively.

While the costs might seem high upfront, think about how often you’ll wear the band (um, every day) and how quickly you’ll make your money’s worth. After all, Fitbit users take 43 percent more steps when wearing their trackers compared to those who don’t measure any movement. So not only will you have a new, Insta-worthy fashion accessory, but you’ll be bettering your health every time you see that flashy little reminder on your wrist to go grab an afternoon coffee.

Oh, and don’t worry if you have yet to jump on the activity tracker trend. Tory Burch is selling the actual Fitbit Flex as well, so you can pick one up along with your new band. Happy stepping!

Photo courtesy of Fitbit

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