Written by Anna Hecht, editorial intern
Too many times I’ve been in a rush to get to work with cyclists zooming by as I power walk at a fraction of the pace. Other times you’ll catch me jogging alongside cyclists in Prospect Park, wishing I, too, could ride around the entire city in just a matter of hours.
But I’ve always held off on buying a bike for one major reason: They’re either affordable and don’t last, or extremely pricey and for more serious riders. There’s no middle ground for a casual rider like myself. So when I heard about a new company, Priority Bicycles, and the fact that they’ve created a lightweight, low-cost, “maintenance-free” bike, I practically jumped in the saddle right then and there.
Now, if you’re anything like me, the first thought that popped in your head was, “Can there really be a maintenance-free bike?” After all, most any bike is bound to show some wear and tear eventually. But after talking with David Weiner, the founder of Priority Bicycles, I’m convinced this ride is as good as it sounds.
“Our most exclusive feature is our belt drive,” explains Weiner. “Most bikes have chains that rust, require lubrication and are susceptible to weather. Belt drives are more durable. We also use the rear hub to contain the gears and brakes, which isolates features that traditionally require maintenance on other bikes.”
On top of all that, the bike has puncture-resistant tires and the seat is held together with bolts, not quick release levers, in order to deter theft. And when purchasing the bike, Priority Bicycles sends a tire pump, assembly tools and a water bottle cage right along with it (usually those all come at an extra cost). Oh, and the bike looks good, giving you three different color options and a sleek, classic design.
When it comes to the low price—ahem, $399—Weiner explains that most everyone in the bicycle industry has “two markups,” meaning the bike company buys it from a factory, then bumps up the price to sell it to the retailer. That retailer turns around and does the same thing, marking it up a second time to the price you see in stores.
Thankfully, Priority Bicycles skips all that. “Our model is to sell consumer-direct only. We buy from the factory using our unique design and send it directly to the consumer. That effectively means you’re getting an $800 bike for $400,” says Weiner. Cha-ching!
Weiner came up with the idea a few years ago, after constantly doling out advice to friends about what bike to buy for their experience level. When he couldn’t find a company that offered high-quality equipment at an affordable price, he hopped onto Kickstarter and created a campaign. Weiner had a modest goal of raising $30k, but clearly everyone wants a bike like this—the company is over $250k, and there are still 27 days left. Once the campaign closes on August 14, the bikes will be sold directly from Priority’s website for the standard $399. But if you jump on to Kickstarter, you’ll score a special price of $374 and free shipping.
So hop to it because if you order now, the bike will be made and delivered before the holidays. Christmas gift, anyone?
Photo courtesy of Priority Bicycles
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