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Fitbit and Tory Burch Launch a Fit Fashion Collection We Love

Courtesy of Fitbit

I love my Fitbit Flex as much as the next girl, and I swear, it really does make me walk more throughout the day (I'm seriously addicted to getting those little lights to flash on my wrist). But let's be honest: the bands leave a little to be desired in the looks department. Of course, there's been improvement over the last few years, and my current pink band blends with most of my outfits, but there's no way you'll catch me wearing it to the fancier events on my schedule (hello, wedding season).

Fitbit heard my cries for a fashion upgrade and are answering with total chicness. Enter their new collaboration with Tory Burch, which just launched an accessories line designed exclusively for the Flex. Your options: one of two silicone bands, both of which have the iconic Tory Burch pattern and retail for $38 apiece, or a piece of jewelry—specifically, a gold-tone pendant or bangle. The latter options are a little pricier, checking out at $175 or $195, respectively.

While the costs might seem high upfront, think about how often you'll wear the band (um, every day) and how quickly you'll make your money's worth. After all, Fitbit users take 43 percent more steps when wearing their trackers compared to those who don't measure any movement.

So not only will you have a new, Insta-worthy fashion accessory, but you'll be bettering your health every time you see that flashy little reminder on your wrist to go grab an afternoon coffee. Oh, and don't worry if you have yet to jump on the activity tracker trend. Tory Burch is selling the actual Fitbit Flex as well, so you can pick one up along with your new band. Happy stepping!

More from FITNESS:  Do Activity Trackers Actually Work?  The Best Running Apps for Your Phone The New Fitt App Creates a Battle of the Bands  

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