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How One Granola Bar Brand Is Saving Lives—Literally!

Written on June 10, 2014 at 10:46 am , by

Severe acute malnutrition claims the lives of 2.6 million children each year (that’s one child every 12 seconds), but what if you could put a stop to that…by simply munching on your own afternoon snack? Now you can. This Bar Saves Lives has taken a bite out of Toms, Warby Parker and the like’s humanitarian business models to turn grub proceeds into good.

“The solution exists,” co-founder Ravi Patel told us during a recent FITNESS office pow-wow. “There’s just not enough of the life-saving food, Plumpy’Nut®, to go around.” So after returning from a trip to Africa where they witnessed childhood hunger first-hand, founders (and actors) Patel, Ryan Devlin and Todd Grinnell pledged to put an end to childhood hunger and started a movement with tasty treats of their own. And they started out by taste testing in their own kitchens. Don’t you just love that!?

For each purchased bar, This Bar Saves Lives’ non-profit partner makes one portion of Plumpy’Nut®, which is then sent to areas in the world where it’s needed most (primarily Africa, India and Haiti). And not only are you giving others the nutrition they need, you’re also receiving quality energy with natural, locally-sourced and non-GMO ingredients. Double-whammy! The clover honey in my fave Madagascar Vanilla Almond & Honey comes from Wisconsin, for example. And the roasted pistachios in the Wild Blueberry Pistachio? Californian, born and raised. Everything from the ingredients to the packaging (the pattern on the wrappers are from African textiles, which also have a feel-good, giving-back tie) is mission-based, something we at FITNESS truly stand by.

So what are you waiting for? Fuel up to put an end to childhood hunger. Place your order on their site and be sure to keep an eye out for new varieties in select stores and boutique gyms nationwide (another reason to hit up Whole Foods? See you never, paycheck). They’ll also be offering some pretty cool initiatives in 2015, so follow their social media platforms ASAP for the skinny!

Photo courtesy of This Bar Saves Lives

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