You are here

Vending Machine Equals…Running Gear? Westin’s Social Media-Activated Machine Gives FREE Equipment

Written by Macklin Stern, editorial intern

It’s that time again—National Running Day! To celebrate one of FITNESS’ favorite holidays, Westin Hotels & Resorts has come up with a truly innovative way to make running interactive, fun and socially awesome. How, you ask? With a vending machine.

Wait…what?

Your typical vending machine dishes out lots of no-good sweets, chips and sugar-laden soda. Others are dispensing cupcakes and candy bars. But this one is more our style because not only does it require the use of social media (because let’s face it, we’re addicted), but it hands out New Balance workout gear…for free.  Yes, free!

The Westin and New Balance companies will unleash this cool, one-of-a-kind machine in New York City tomorrow outside of The Westin New York Grand Central. Stop by anytime after 8:30am to grab your gear, then head out to pound a little pavement.  

Oh, and I should mention one other feature about the vending machine: it runs through social media. What the heck does that mean? Instead of slipping coins into a junk food-filled contraption, the Westin vending machine accepts only one type of currency—tweets. Simply tweet “I want to run with @Westin”, include your gender and size, and the machine will distribute New Balance shirts, shorts, socks, and shoes (among other items) for free! All gear is completely complimentary, courtesy of Westin and New Balance.

And for you city folk who don’t want to go it alone, Chris Heuisler, Westin’s RunWESTIN concierge, will lead a 10:30a.m. 5K run. The Westin welcomes all, whether it be guests, employees, or those who just happen to be strolling through midtown in the morning (lucky ducks!). So basically, you have no excuse not to get your run on.

Whether you wish to attempt your best Usain Bolt impersonation or just jog with a friend, Westin’s National Running Day event will allow everyone to be active, and most importantly, to have fun. See you there!

Photo courtesy of Westin 

More from FITNESS:

A Running Workout for You and Your BFF

Hit the Fast Lane: The 5K Track Workout

The Best Running Sneakers in Stores Now

Love it? Share now!

Comments

Loading comments...